New Workshop! Lighting 3 | Advanced Off Camera Flash

Gear & Apps

What Gear Got The Most Attention At WPPI According To The Reps Themselves

By Kishore Sawh on March 6th 2015

One of the fascinating things about trade shows is the crowds, and observing them. The crowd at any show floor is like a living, breathing, evolving organism, almost like how a school of fish or a flock of birds seem to be as one. If you step back, it’s a great way to spot trends. You can see what services are getting the attention and what gear is being sought after, and you get to hear what gear is being used, favored, hated, and why.

Some of the best people to speak with at the end of a trade show are the people manning the booths, provided they actually have enough energy to lift their eyelids, and haven’t lost their voices. I took the time to speak with some reps at Sony, Nikon, Canon, Fuji, and Sigma to see what were their most popular items this year at WPPI, and this is what they’ve said:


Little surprise here, but it’s the A72. Interestingly, the rep I was speaking with said that literally every other body they had was largely ignored, or used to keep hands busy until an A72 became available. Also, it was interesting to note that last year, people still looked at the A7 as a novelty device, or something they were just considering purchasing, where as this year their seemed to be wide adoption of the type, and largely by wedding photographers – who apparently are all buying it with the 55mm f/1.8.


We actually have a host of A7 variants within SLRLounge and Lin & Jirsa that are used as primary shooters, and video shooters, and this proliferation clearly isn’t limited to us. I’m still teetering on the line of going that route myself, and with the amount of interest shown, there will likely just be more and more development of it making this prime time to finally adopt. Check out what can be done with this little workhorse in the hands of our fellow writer, Miguel, as he takes some dramatic headshots. 


Most of you would be entirely unsurprised to hear that a monster draw of the show this year is Canon’s own new MP monster 5DS/R. At a whopping 50MP, it’s encroaching right onto medium format territory, and along with its release, they’ve been pairing them with the new 11-24 f/4 L, also a crowd favorite – though possibly overshadowed by the next item on the list.



The Sigma 24mm 1.4 Art. It’s incredible that two years ago, Sigma’s booths would’ve been bereft of the crowds and fanfare that now surround them at any event. With the Art series, Sigma has emerged from the chrysalis of mediocrity a benchmark company. The success of the 35mm and 50mm Art lenses made the 24 1.4 the anticipated and actual favorite, with second mention going to the 150-600mm. Here’s a deeper look in the 24mm 1.4 at WPPI.



It may sound strange that in an event flooded with wedding and portrait photographers, it would be the X100T, a rangefinder style, fixed focal length camera that would steal Fuji‘s show.  But such was the reality, and in a way, I’m not surprised. the X100T offers an experience not easily matched in the current market, especially at its price point, and everyone toting a big DSLR is always on the lookout for a smaller more handsome offering for travel or day to day.


Admittedly, they were offering a 50mm conversion lens with a hefty $150 discount, but the rep was utterly clear that the X100T was the real attention getter, and particularly the silver body.


Speaking with 3 different Nikon reps, it was unanimous that the D750 was the favorite, with the newly anointed D7200 in close pursuit. It may seem unusual that a brand new body, especially a successor to the widely lauded D7100, would not be the first in line, but that speaks volumes about the D750. You’d be hard pressed to find an unfavorable review about it, much less a scathing one. You can see our full review here, and our initial hands on with the D7200 here.

On this list, what would you want most?


[REWIND: 5 New Favorites From Brands We Already Love At WPPI 2015]

We’d like to extend a huge thanks to our partners at B&H for being our sponsor for WPPI 2015, where we’ll be continuing to bring you the latest from the show floor and all the exciting new products and services from the forefront of photography.

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

Please or register to post a comment.

  1. Jeff Morrison

    Thanks for sharing….

    | |
  2. William Emmett

    The missing player on the list is Tamron. It’s difficult not to miss the mention of the SP 150-600mm lens that started it all a year ago. Notice, Sigma was not ignored, even though the Sigma version is about $1000 more per copy.

    | |
  3. Norman Jaillet

    Waiting for the Sigma 150-600 Sports lens since end October in NYC ………

    | |
  4. Paul Empson

    D7200 just OK, D750 looks very nice and ticks many boxes though as I bought the D810, best camera I’ve ever owned, last year I’ll not be upgrading my D3 to either of their latest offerings.. just not enough..

    I have an old Fuji S5 and still love the portraits it creates… rather than use a Nikon for a 2nd body, I’m buying an X-T1.. and the 16-55 f/2.8 that is just about the perfect wedding kit for me…. silent and 16mp.. ( 24mp is ideal for me… but that may be the X-Pro 2… )

    Just used the old Sigma 50mm f/1.4 on a shoot today… very nice it still is too… though never the fastest to focus of the central AF points I find… I read good things of the newer Art lenses….

    | |
  5. Daniel Thullen

    The Sigma art lenses are high on my must have list. Since I primarily shoot sports, the Sigma 150-600 mm would be next.

    | |
  6. Steve VanSickle

    I’m most excited to see both of Sigma’s 150-600mm lenses compared (sport vs. contemporary). I know I’ll be getting one of them, but I’d like to have the reviews to help me pick which one is the best price/performance.

    | |
  7. Tanya Goodall Smith

    Great article!

    | |
  8. David Blanchard

    Had I been there, I would have pestered them about the prospective A7000!

    | |
  9. Nick DiGiallonardo

    Out of what’s mentioned in this list the D750 is at the top of my own list with the Sigma Art primes in tow. The D7200 is also a great advancement for the crop sensor body when comparing it to my D7000.

    | |
    • Richard Hammer

      I just purchased Sigma’s 35mm f1.4 DG HSM and it’s a phenomenal lens…I had previously only invested in Nikon glass, but Sigma’s got my eye now.

      | |
    • Richard Hammer

      Upgrading from the D700 to the D750 in May…very excited!

      | |