Gay Weddings On The Rise, Opens Up New Exciting Market For Photographers
Half of the states across the US, not to mention 13 countries as well, have legalized gay marriage and civil unions in the LGBT community. What does that mean for photographers worldwide? You have a brand new market to target your business towards. A brand new market to bring in some creativity, to think outside the box, to challenge yourself, and to a couple folks out there, to step outside of your comfort zone. After all, “life begins at the end of your comfort zone.”
As society tries its best to adapt, wedding photographers’ clientele have been progressively evolving these past few years. And if your clientele is evolving, you have to do some evolving of your own. For a market that has been predominantly heterosexual for decades, you basically have to forget almost everything you’ve learned about wedding and engagement photography and re-teach yourself some new techniques.
You want to be ahead in the photography market don’t you? Don’t hyperventilate and go for that paper bag just yet. Yes, new things can be scary to tackle, sometimes intimidating, especially when they have to do with your business, but luckily for you two gals by the name of Kathryn Hamm– president of GayWeddings.com and veteran wedding photographer Thea Dodds, have you covered. So throw that paper bag away, use the recycling bin, thanks!
When Dodds tried to find information on photographing same-sex weddings, she hit a brick wall of frustration realizing there’s nothing out there to really help or educate you on photographing same-sex couples. Hamm and Dodds decided to collaborate together on a book titled, The New Art Of Capturing Love-– it not only inspires, but also instructs photographers on how to cater to the LGBT community.
Their press release reads: “These are exciting times for marriage equality—but capturing portraits in this new market requires a new approach to posing, which until now has been almost exclusively oriented toward pairing a larger man in black with a smaller woman in white. What works for Jack and Jill won’t necessarily work for Jack and Michael, let alone Jill and Louise.”
The New Art Of Capturing Love, is the first of its kind, featuring 180 same-sex portraits of 72 couples from 48 photographers, with added tons of comprehensive information both valuable to photographers and LGBT clients alike.
You can get your copy of The New Art Of Capturing Love wherever books are sold.
CREDITS: Photographs found inside the book The New Art Of Capturing Love are copyrighted and have been used with permission for SLR Lounge. Do not copy, modify or re-post this article or images without express permission from SLR Lounge and the artists.
[via] Huffington Post