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Gear Reviews

Fujifilm X-T10 | The X-T1 Alternative For You

By Anthony Thurston on July 18th 2015

Fuji‘s X-T1 is still one of the top APS-C mirrorless camera options available, so when Fuji announced the X-T10, a cheaper alternative to the X-T1, many wondered if this was the camera for them. I have had a great few weeks with the new X-T10 and was sad to have to return it to Fuji a few days ago.  Here are my final thoughts on Fuji‘s new budget SLR-styled camera.

[RELATED: Initial Thoughts on the Fuji X-T10]


The X-T10 brings a lot to the table in terms of feature upgrades and improvements over the X-T1 (though most have now been added to the X-T1 via firmware updates). But how does it perform? Simple. As you would expect it to.

The X-T10 and X-T1 share the same 16MP Fuji X-Trans sensor that Fuji has recycled in most of their latest x-series cameras. So image quality and all of those sort of things are virtually identical between these two cameras.

The X-T10 just works. The menus are easy to use; the response is quick and snappy. The AF performance is top notch for an APS-C mirrorless camera, being both quick and accurate. I dare say it; this is Fuji‘s best bang-for-the-buck camera right now.

That said, the performance doesn’t wow me. It’s pretty much what we have seen before from Fuji, and so I am only going to give it an average 3 out of 5 stars.


Sample Images

As stated above, the sensor and IQ are virtually identical to the other recent X-series cameras. But for the sake of example, here are some sample shots.  Click on the image to view a larger size. 

20150629-0024 20150629-0021 20150629-0020 20150629-0018 20150629-0005


Being a cheaper alternative to the X-T1, you would expect for the X-T10 to be missing features and functionality. While there are some things missing (no weather sealing for one), the majority of the features and functionality that you loved about the X-T1 are also present in the X-T10.

But just as I mentioned above, the X-T10 really doesn’t bring anything new to the table over Fuji‘s other offerings, just doing it for cheaper. The one big addition, a true pop-up flash, is excellently hidden but is sadly underpowered (even for a pop-up flash) making it something I would almost never use.

For this reason, I am again giving the X-T10 a solid 3 out of 5 stars for its average/expected feature set.



What can I say, I am a sucker for these SLR-styled Fuji X-T cameras. The X-T10 is no exception, and while having a similar look to the X-T1, side by side, the X-T10 clearly has its own look.

The only real issue I had with the camera was with the placement of the SD card slot. As I mentioned in my initial thoughts post, the SD card slot is located right next to the battery, and the hinge from the door can make it more difficult than it should be to get your card out.

The big change from the X-T1 to the X-T10 on the top was the switching out of the ISO dial on top for a mode dial. While I missed having the quick ISO control, I also really liked being able to quickly change my shooting mode without having to jump into a menu.

I am fully confident giving the X-T10 a solid 4 out of 5 stars for design. It is similar enough to the X-T1 to satisfy those wanting a cheaper X-T1, while still standing on its own.



Quality is not an issue for the X-T10. It combines a great build quality with solid design principles and it makes this an awesome camera. Unfortunately, this is one area where you see the cost saving measures compared to the X-T1, one of those being no more weather sealing.

That is not to say the X-T10 will crap out on you if you get it a little wet or you drop it on a sandy beach, but it will not hold up as well as the X-T1. Given its spot on the ladder below the X-T1 and its market position, this was an understandable and logical move from Fuji.

4 out of 5 stars for quality.



The value of this camera is pretty great. If you want the kit, you can get it for around $1100, a $100 savings when compared to the X-T1 body only. If you want just the X-T10, no lens, then you can pick it up for $799, which is a  crazy savings of around $400 compared to the body only X-T1.

It almost makes the X-T1 a bad purchase, because the IQ and functionality of the two cameras are nearly identical. The only reason to get the X-T1 is if you want that ISO dial, a slightly better build, and weather sealing. If you can get by without those things, the X-T10 is clearly the better deal.



The X-T10 scored a respectable 3 out of 5 stars on our rating scale. The only things holding it back in my opinion are the lack of new features, price aside, that set it apart from the other X-Series cameras and a few design annoyances. But don’t let the average 3-star rating fool you, this is a killer mirrorless offering. If I was buying a new Fuji, this is definitely the camera I would be getting.

If you like what you see and want to add the X-T10 to your kit, you have a few options. The camera comes in two flavors, gray and black, both of which are available in Kit and Body Only options. You can find them all over at B&H here.

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Samuel Sandoval

    This would be my favorite secondary camera along with my Canon 6D. If I want to go on hiking, I would grab the Fujifilm X-T10 along with me because it is lightweight and easy to carry around with me.

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  2. Justin Haugen

    buy a used XT-1 and forget this camera exists. I hope Fuji misses terribly on this camera and moves along to better things. Nothing to see here folks.

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    • Anthony Thurston

      What do you have against the X-T10?

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    • Justin Haugen

      deep rooted hate and inconsolable anger

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    • Justin Haugen

      just kidding. I find it particularly uninteresting and unnecessary. I think you and I may have commented previously about the xtrans sensor needing an upgrade. At a certain point I find these camera offerings to be snake oil. Selling the same sensor in slightly different variations of features. Omitting some and adding others. Slight adjustments in form factor. Is this just a way to cast a wide net and hoping they appease every market segment?

      I’m just not quite sure what they are accomplishing at this point and what market segment they are appealing to. The ones who can afford slightly more than the xe-2 but slightly less than the xt-1? I only see a difference at the top and bottom of their offerings, and then a bunch of middling offerings that are all very similar. Who was asking for the xt-10?

      I really do like what Fuji has going on with their mirrorless cameras and lens ecosystem (love their lens offerings). They’ve got a great thing going on. But really, wouldn’t you want a used xt-1 with the latest firmware update rather than the xt-10?

      I would love to know the sales figures for their camera line up, and I’d like to see how well the xt-10 stacks up against their other cameras in these figures.

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    • Anthony Thurston

      The people asking for this camera are/were the people asking for a cheaper X-T1. The people who wanted a Fuji, but wanted that SLR style, and could not afford the X-T1.

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    • Justin Haugen

      Sorry Anthony, I came off very negative unintentionally. You review is fair and not fawning all over this camera.

      Simply, I find it unimaginative and I’m excited to see some solid progression in their camera offerings rather than, “HEY, you know how much you like the XT-1? Well here’s a camera JUST like it for a few hundred LESS!”

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