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Fujifilm Officially Unveils the New X30 Camera

By Anthony Thurston on August 26th 2014

We have been talking about its impending announcement for a while now, and today, Fuji made it official by announcing their new X30 camera.


The x30 features a 12MP 2/3″ sensor, combined with a 28-112mm (35mm equivalent) Fujinon x4 optical zoom lens. This little guy is capable of 12fps, and also boasts 60fps in 1080p video mode (though, this may not mean much as Fuji‘s reputation with video is shaky at best).

Just as expected, the biggest difference you will notice between this x30 and the old X20 is that Fuji decided to finally do away with the optical viewfinder. The new X30 features a new 2.36m-dot OLED EVF, as well as a 3″ 920k-dot rear LCD screen. Overall, this looks to be an impressive little camera.

Fujifilm x30 Specs

  • 12MP 2/3″ X-Trans CMOS II sensor
  • Fujinon 4x Optical Zoom Lens
  • 28-112mm (35mm Equivalent)
  • Real Time EVF, Dual Manual Control Rings
  • Tilting 3.0″ 920K-Dot LCD monitor
  • EXR Processor II
  • Intelligent Hybrid AF
  • Full HD 1080p Video at 60fps
  • Classic Chrome Film Simulation Mode
  • Die-Cast Magnesium Body Construction

Fujifilm-X30-cameraFujifilm-X30-camera-backThe new x30 is now available for pre-order over at B&H in both the Black and Silver versions, but expected availability is not known at this time. Still, as always in these situations, it’s first come first serve, so if you are interested, jump on it ASAP.


What are your thoughts on this new Fujifilm x30 camera? Do you agree with Fuji‘s decision to ditch the subpar OVF from the X20 in favor of a high quality EVF on the x30? Leave a comment below!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Wendell Fernandes

    I so want to get my hands on one of these.

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  2. Tyler Friesen

    I dont mind the EVF’s but like many of you have said they suck the battery life out so quickly.

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  3. Austin Swenson

    I’m curious to find out how they interpret the words “real time EVF”… I think that people beat the EVF horse to death though, like EVF’s are the devil. If you like it, good for you. If you don’t, that’s fine too.

    I am wondering how 12mp is going to change how these images look with a 2/3” sensor compared to the 16 and 20mp cameras that have been coming out lately with crop sensors.

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  4. Herm Tjioe

    Why are optical viewfinders such an endangered species threatened upon extinction ?

    I value it more than battery-sucking EVFs, especially when on a lengthy outing/road trip/vacation. These cameras are made for such use, so make it useful over longer periods of chargeless intervals

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    • Raoni Franco

      Yeah……I never had the chance to use one of these modern EVFs……but as awesome as they may be, sometimes you just need to keep your camera turned on…..sometimes that´s the supreme feature, a camera functioning in your hands.

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  5. Rafael Steffen

    Great câmeras like this one should never get rid of their optical viewfinder.

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  6. Raoni Franco

    ooohhh there´s no one here talking about sensor size yet? shhhh let´s keep it that way so the rest of the virtual community don´t hear what I´m about to say………The sample images from this camera are already more pleasing than any of the ones comming from sony rx100 III and the like. I´m talking about the IMAGES ya know?? The imagessssss as I see them, the effect they have on my eyes and brain. I´m not talking about third quadrant edge perceived sharpness angle blablabla. Anyway…….let´s see if we can keep that our little secret…..

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