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Gear Rumors

Fujifilm Looking To Join Canon, Nikon and Sony In Full Frame Land

By Anthony Thurston on February 21st 2014

According to the latest rumors, Fujifilm is looking to take their largely successful APS-C offerings and make the jump to producing some full frame options as well. This news comes after the new Fujifilm X-T1 is becoming one of the biggest releases of the year so far.


Not much else is shared on the topic of a Fujifilm Full Frame camera other than that Fujifilm is planning on doing it. This could mean something next year, or it could mean  two or even three years from now. But, given the hype and success that Fujifilm cameras command these day, and the number of pros that are considering switching, this is noteworthy and something many of us will be anticipating.

[REWIND: Fujifilm Announces New X-T1]

I think it could only be a good thing if Fujifilm joined Sony with some mirrorless full frame cameras. As good as the A7 and A7r are, they are not enough on their own to kick Canon and Nikon’s collective butts into gear.

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Should Fujifilm Produce A Full Frame Offering?

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Maybe if Fujifilm can translate the success of their X-Series APS-C cameras into a quality full frame offering, it can scare Canon and Nikon out of their ruts and get them back to innovating and pushing the edge. I am also interested to see if Fujifilm can make as good of a full frame as they do crop bodies.

Would you consider a Fujifilm full frame camera? Do you think they can pull it off, and if so, what would the ramifications be on the market? Share your thoughts below to join the discussion.

[via Photo Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. m4tik

    If they step up the sensor format, will their lense line be still compatible ?

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  2. Deicide

    I would immediately pre-order it since Fuji has done about everything right and actually listen to their customers in their current X-series lineup; great body, great X-Trans sensor, and very beautiful glass. Especially with their new 56mm f/1.2, we can finally have another manufacturer making f/1.2 AF glass! Oh the possibilities.

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  3. Nebbius

    I would like to see a new FF version of their old SR sensor like in Fuji S5Pro, maybe even a combination of X-Trans + SR with modern ISO capabilities. It would definetely blow everyones mind))) Does someone know why they gave up on that type of sensors? It was a very good idea IMHO.

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  4. Kilika

    Eventually they’ll jump on full frame. But I don’t think it’s any time soon, and I really don’t think their answer implies what you think.

    “Do you you want to compete against professional full-frame cameras?

    Inevitably yes, we have to compete against full-frame. The professional market is very segmented, and for example for sports photography I think the X-T1 is already competitive. So yes, I’d like to challenge full-frame. ”

    I think they meant X-T1 is capable to challenge full frame cameras.

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  5. Hasi

    Nice rumor. I checked all the fuji rumor sites and forums, but nary a peep. So you either scooped them or are full of horse doody.

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  6. David Liang

    Wow a full-frame x-trans sensor would be insane! Please make a ff range finder styled mirroless, with a beautiful 2.3m dot evf so I can use my voigtlander lenses. Now if Fuji did that, I”m sure there’s a lot of people into Leica’s who can’t afford one, that would be instant customers for such a product.

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  7. Steven


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  8. chris welsh

    Not only would I be interested in a full frame camera. I would love to see them jump in to medium format arena.

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