We warned you over the weekend that the onslaught of new gear announcement was coming, and it looks like Fujifilm is the next company to announce their new photography products at CES in Las Vegas. Fujifilm announced today four new superzoom cameras,  (one that claims to be the world’s first weather sealed camera) as well as a new rugged compact camera, and a new all look for last year’s popular X100s.

Let’s jump in…

Fujufilm FinePix S1


Probably, the biggest of the camera announcements that Fujufilm revealed today is the FinePix S1. This is a superzoom camera that claims to be the first “weather-resistant bridge camera.” The extent of the weather resistance was not released though, so until the camera is released we cannot say how good – or not good – the weather resistance is on this new camera.

Price: $500

FinePix S1 key features list:

  • Robust dust and weather-resistant bridge camera
  • 50x image stabilized optical zoom lens (24-1200mm equivalent)
  • 1cm super macro mode
  • 5-Axial Image stabilization
  • 16.4 megapixel 1/2.3-inch backlit CMOS sensor
  • AF speed of 0.14sec***
  • Start-up time of approximately 0.68sec*5
  • Shooting interval of approximately 0.65sec
  • Maximum continuous shooting speed of approximately 10.0fps***
  • 920K dot EVF
  • Vari-angle LCD screen
  • Time Lapse Interval Shooting function (up to every 10mins for 6hrs max)
  • 10 Artistic Advanced Filters
  • Wi-fi connectivity
  • Full HD Movie recording

FinePix S9400W & S9200


In addition to the S1, Fujifilm announced two more super zooms in the S9200 and S9400W. Essentially, these are the exact same cameras, with the only difference being the S9400W’s wireless capabilities. Overall, these look to be pretty impressive little superzooms for anyone who thinks an SLR is more than they need.

Price: $350/$330

FinePix S9400W/S9200 key features:

  • 50x optical zoom (24-1200mm*)
  • 16.2 megapixel 1/2.3-inch backlit CMOS sensor
  • ISO sensitivity up to 12,800
  • Continuous shooting at up to 10 frames-per-second
  • 5-Axial Image Stabilization on movie shooting
  • Full HD movie capture (1920 x 1080, 60i)
  • 200k dot Electronic Viewfinder
  • 10 Advanced Filter effects
  • Motion Panorama 360°
  • High Dynamic Range capture
  • Powered by AA batteries (approx.. 300 images per set)
  • Wireless connectivity with smartphones and tablets (S9400W only)

Fujifilm FinePix S8600


The FinePix S8600 is the last of the superzooms that Fujufilm announced today. What the S8600 lacks in features, it makes up for in price, making it the budget friendly superzoom from Fujifilm.

Price: $230

FinePix S8600 key features:

  • Compact design
  • FUJINON lens with 36x optical zoom (25-900mm equivalent)
  • 16 megapixel 1/2.3inch CCD sensor
  • Optical Image Stabilization (Lens Shift)
  • HD movies at 720p/30fps
  • 3 inch LCD monitor (460k dots)
  • Face Detection (up to 10 faces)
  • Mode Dial (P/S/M and Burst Shooting mode)
  • 10 Advanced filters for creative effects
  • Mini HDMI output
  • Powered by 3×AA alkaline batteries with an approx. 250-shot battery life
  • Available in Black, White, and Red

Fujifilm FinePix XP70


The last of today’s new camera announcements is the XP70, Fujifilm’s latest rugged compact camera. It boasts a 33ft water proof seal, and 5ft shock resistance, making it a great choice for anyone who needs a camera that can take a beating.

Price: $230

FinePix XP70 key features:

  • Waterproof to 10m, Shockproof to 1.5m, Freezeproof to -10℃ and Dustproof
  • 16.4 megapixel 1/2.3”-inch CMOS sensor
  • 5x optical zoom with 28mm wide-angle setting
  • Wireless connectivity for instant image and movie sharing
  • Full HD movie capture
  • Action Camera mode
  • Optical Image Stabilization
  • 10 Advanced Filters
  • High Dynamic Range (HDR) capture
  • Motion Panorama 360°

 New All Black Look for X100s


In addition to the new cameras mentioned above, Fujifilm today announced the release of a new all black X100s. The specs and price are exactly the same as the original X100s, the only difference being the new all black look. If you have been interested in the X100s but was not a fan of the original styling, maybe this new all black look will get you over the edge.

So, that is it for the Fujifilm camera announcements today. What are your thoughts on these new cameras? How about the decision by Fujifilm to release a new all black X100s? Share your thoughts in a comment below!