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Fujifilm Announced An Even More Affordable Way Into the X-Series | The X-A10

By Justin Heyes on December 6th 2016

Fujifilm has added another camera to its ever-expanding repertoire of X-series cameras; this new one being an entry level offering to help entice first-time camera buyers, and people who primarily use smartphones for photos, into the X-system. The new X-A10 is similarly styled to the X-A3 that was announced a few months ago, but with a few cost cutting attributes that bring the price down to an even more.



The X-A10 features an 180-degree flip-out screen designed for selfies. Almost everything thing about the X-A10 seems marketed toward the smartphone crowd; from the newly designed grip that it will be comfortable to hold when shooting self-portraits to the marketing promo.

Although it is also part of the X-A family, that extra zero places it a step below the other models, effectively making it Fujifilm’s most basic and affordable interchangeable lens model. So where did Fuji cut corners over the X-A3? A 16 Megapixel APC-C size sensor is used instead of the X-A3’s 24 MP, both with the more traditional Bayer color filter. Autofocus points are lowered from 77 to 49; the touch screen feature is missing in the X-A10; reduced Film simulations (only offering Provia, Velvia, Astia, Classic Chrome, Monochrome, and Sepia), and it is without a Hotshoe. Continuous shooting is the only advantage the X-A10 has over the X-A3, with the ability to shoot 6fps for 20 images or 3fps until the card is filled.


Product Specs

  • Newly-developed 16.3-megapixel image sensor
  • 180 Degree flip-out 3-inch 1049K-dot LCD
  • ISO200 to ISO6400 with extended range to ISO25600
  • Film Simulation modes PROVIA, Velvia, ASTIA, CLASSIC CHROME, as well as Monochrome and Sepia.
  • 1/4000 Mechanical shutter and 1/32000 electronic shutter
  • 1080/30p and 720/60p video
  • 802.11 b/g/n wifi
  • Battery life – 410 frames with XF35mmF1.4 R lens

The FUJIFILM X-A10 with XC16-50mmF3.5-5.6 OIS II kit is available for pre-order from B&H for $499, $100 less than the X-A3.


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Justin Heyes wants to live in a world where we have near misses and absolute hits; great love and small disasters. Starting his career as a gaffer, he has done work for QVC and The Rachel Ray Show, but quickly fell in love with photography. When he’s not building arcade machines, you can find him at local flea markets or attending car shows.

Explore his photographic endeavors here.

Website: Justin Heyes
Instagram: @jheyesphoto

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