Want a Van Gogh in your livingroom? Fujifilm may have developed on an affordable option. In July, the film giant announced a partnership with the Van Gogh Museum in Amsterdam where several of Van Gogh’s famous pieces will be replicated, exhibited, and sold around $34,000 each (affordable when you think of the normal multi-million dollar price tag).
How? Fujifilm has developed a method that utilizes 3D scanning and printing processes to accurately reproduce the work.
The 3D technique goes by the name of ‘Reliefograph’ and took seven years to develop. The prints will mirror closely, thanks to scanning and printing technology, though they would not easily fool a professional. Even the labels and hand written notes on the back of the original canvases and frames are recreated. The attention to detail is quite impressive.
The Relievo collection currently consists of five seminal works: Almond Blossom (1890), Sunflowers (1889), The Harvest (1888), Wheatfield Under Thunderclouds (1890) and Boulevard de Clichy (1887).
According to Gizmodo, while the Van Gogh Museum has an exclusive three year deal with Fujifilm, other galleries are already showing interest in the technology. This is not very surprising considering the fact that galleries will often rotate paintings for cleaning and theft prevention purposes. And there is also the obvious revenue source.
What are your thoughts on the impact of this technology on the fine art field – especially in the case of replications and forgeries?
Until Next Time . . .
Stay Inspired ~ Jules