Sony’s trade-in program is simple:  Essentially, trade in any working SLR or mirrorless camera and the value of that and then some would be deducted from the purchase of a new Sony. From the start it was a resounding hit and I know for quite a few it was all the nudge they needed to finally lurch at a Sony A7 series. It’s a catalyst, if you will. But like all good sales tend to do, it came and went like a thief in the night.

But now it’s back, and at the risk of sounding like a late night advert, it appears better than ever. Not only is the A9 now on the list for rebate incentive, but in conjunction with the trade-in program there are a number of Sony items on sale, some of which we are seeing a discount on for the first time, like the A9/A7RIII battery grip as well we the 12-24mm f/4.0.

Here’s how the trade-in program works:

The trade-in is a trifecta of incentives: At the moment there are significant instant rebates on some of the best Sony cameras and lenses like the A7RII and 70-200 2.8 GM, which are then combined with trade-in bonuses up to $500 depending on your purchase, and then of course there’s trade in value for whatever camera you’re trading in.

• The First 5 Lenses To Buy For Your Sony A7 Series Camera
• Sony A7II | Proof Size Isn’t Everything, It’s How You Use It

Depending on the combination of what you’re trading and looking to buy you could easily find yourself with $1,000 credit or more to a new Sony camera or lens, so if you were in the market, now would seem an opportune time – especially given the remarkable stuff Sony’s got on tap, from the A7 to the a6500 or A9.

You can check it out here.