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News & Insight

Filmmaker Catches Nissan’s Attention With Hilarious Viral Video!

By Kishore Sawh on December 21st 2013

It’s a creative disposition, this craft of ours; photo and cinematography. As creatives, for reasons I can’t quite put my finger on, we can often come across as rather serious. We speak in a strange language we pawn off as jargon, and can get quite heavy in the meaning of a simple portrait. It’s all quite fascinating and beautiful I’m sure, but beauty is boring and blending the craft with humor is so satisfying. Film maker Luke Aker of Ikonik Films is currently leading the way with the car commercial/short film he made in an effort to sell his 17 year old Nissan Maxima. And it’s brilliant! (Video below)

Photos via Aker’s Craigslist Ad

In the car world it’s known that car brands and models often have a single word attached to them. If it’s a ‘luxurious’ car you want you buy a Rolls Royce. If you want a ‘safe’ car, then that’s a Volvo. If you have a ‘confidence problem’ you buy a Porsche. Aker’s car was Japanese and these are said to be ‘reliable.’ So it’s fitting his car has stood the test of time…sort of.

Photo via Nissan’s Facebook Page

[REWIND: Strobe + Light Painting for a Unique Track Car Edition Engagement Photo in Less Than 15 Minutes]

In a rather Vonnegut-esque style, Aker posted a hilarious craigslist ad for the car linking to this short film in the style of an 80’s car commercial, complete with a British overvoice, and further hilarity ensues. The ad generated so much interest across the web that Nissan couldn’t resist the lure and actually bought the car. Not to let this attention go so easily, they are taking polls from the public as to what should be done with the car! You can give your input on the decision here, and the must watch video below. Have an idea like this or another filmmaker-gone-comedian video you’d like to share? Please leave in the comments and I’ll have a look and share around!

[Source: BuzzFeed]

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Chuck Eggen

    haha… Loved it. I wonder if he would do one for my old truck.

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  2. Pye

    OMG, this was freaking awesome. “Get you to point A to point B…. most of the time” hahaha. Brilliant.

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  3. Hermawan Tjioe

    LOL !! Looks very much like my 97 Maxima GLE, with 380,000 mi. on the odometer

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  4. Anthony Thurston

    This is just plain awesome! As if the Ad itself was not cool enough, the fact that Nissan bought it (and way over paid from what I can see) takes this to another level.

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    • Kishore Sawh

      Totally agree Anthony. I was ginning ear to ear through the whole video. And Nissan buying it is the kind of brand connection people want from companies now. Frankly, for $1,400 for this kind of publicity…. it was a no brainer. It was free

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