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How Fiat Used Body Painted Models to Recreate a Fiat 500c Abarth (BTS)

By Hanssie on February 20th 2014

“Made of Pure Muscle,” this Fiat campaign, shot last year for ESPN Magazine’s The Body Issue, features 15 local circus performers, artists, contortionists forming a Fiat 500c Abarth.


The shoot, which took 5 days, was shot by photographer RJ Muna and body paint artist, Craig Tracy. Using no post production software or Photoshop tricks, the concept took days and a team of 30-40 people to map out, coordinate and prepare for the final image. Says Muna,

I don’t think we ever considered [using Photoshop]…It was always a point of doing it real. Why would you do it any other way?

The behind the scenes process of this shoot shows the  talented, flexible and muscular women that it took to create this ad along with the creative team. Though using naked women to sell a car isn’t a new concept, this particular idea makes for a very different, very interesting ad and perfect for ESPN’s “Body Issue.”

[REWIND: What Happens When Paintings Come to Life | Alexa Meade]


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Check out the behind the scenes video here. It is NSFW-ish:

Via @Fiat

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Chuck Eggen

    Thanks for the article. Not all of us saw it when it fist came out. It is quite the production and inspiring from a creative stand point.

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  2. photo chautari

    looks great but not their original concept though, as there are already similar project of bike all over the internet.

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  3. Dave

    Wow, talk about old news. You guys just picked up on these images?

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    • Hanssie

      Yes, this came out a few months ago, but I thought the project was fun and different and new to me. We didn’t cover it back then, and since it’s not really time sensitive, I figured it would be a good share for those who haven’t had a chance to see it.

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  4. Nguoi dep

    A beautiful work of art

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