It’s that time of year. The days are shorter, the weather is getting cooler and the holidays are just around the corner. The season of indulgence is nigh – time to dig those stretchy pants in anticipation of all the turkey, pies, candies and gym excuses. But never fear, come New year’s resolution time, you don’t even have to go on a diet to look good in that bathing suit. Just make sure you have proper posture and good lighting.
As photographers, we know the power of good lighting and posing. Lighting can change your images dramatically by shadowing areas to make them look more defined or lighting areas to make them more flat. A flat-footed stance will make your subjects look less flattering than if your subject angles their body, putting their weight away from the camera. And adding a smile always helps.
One industry that relies on ‘before’ and ‘after’ photos to document a drastic ‘change’ is the weight loss industry. In every magazine, late night infomercial and even Facebook ads, these comparing/contrasting photos are pushing products that promise major results if you only buy their product (and put on lots of makeup, get your hair styled and put on a big smile). But is that really the case? In the following video, photographer Ben Cope photographs 4 people and ‘fakes’ before and after photos by only changing the lighting and their posture, no diet pills (or Photoshop) needed.
Cope, who calls the experiment a “lighting gag,” adjusts the lighting so that the shadows fall just so to provide an illusion of more muscle definition and a shapelier figure on each of his models. The video will make you want to pick up another pint of Ben and Jerry’s Chunky Monkey and a good lighting kit from B&H so you can walk around all the time with a bikini ready body.
The last model even lost his beard from the before and the after. Now that, my friends, is really good lighting!
This video is a good reminder/demonstration for us photographers whose jobs is to make our clients look their very best, and what easier way to do it than with some light and proper posing techniques? You don’t even have to open up Photoshop.
[Via Yahoo Screen]