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Facebook Testing Star Ratings On Business Pages

By Anthony Thurston on November 7th 2013

In a move that could have some pretty big implications for our photography business pages, Facebook has confirmed that they are currently testing their five star rating system on business pages. The move would mean that one of the first things a user sees on a business page besides the name is it’s rating, even more prominent that its “likes”.

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The five star rating system has been used on Facebook for businesses for quite some time, but always in a secondary capacity and never displayed publicly on the page. Facebook users can currently write reviews and give a business a 5 star rating, but those are only displayed to friends of that user as a way to spread word about the business.

[Rewind: Is Social Media Destroying Copyright?]

Ratings in the new system would be displayed right on the business’s page, directly below the name of the page to the right of the profile image. The rating would give users yet another way to discern how other feel about the business in question, but could also be an issue for business who may be trying to buck some bad reviews.

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In a response to inquiries from Techcrunch on the appearance of the five star ratings on some pages Facebook confirmed that they are testing the feature:

We’re extending star ratings on Facebook from mobile to desktop – to make it easier for people to discover great businesses around them. This is beneficial for both businesses and consumers.

Personally I welcome the addition of star ratings to my business page (if and when that happens). It just gives another avenue for users to see that my business is one that they want to do business with. If you conduct yourself well and provide good customer service then getting good ratings should not be an issue for you.

That said, getting people to actually take the time to rate your page could prove to be an interesting challenge for some. Getting likes is easy, getting reviews (and good ones at that) will prove to be much more difficult.

Facebook has not put a timeline (pardon the pun, haha) on when this feature may be released to the rest of the business pages so it is going to be one of those wait and see situations. We are curious how you all feel about the possible change, do you welcome the addition of star ratings to your page or do you prefer for “likes” to be what people see prominently displayed? Vote in our poll below and share your thoughts in a comment!

Do you Welcome Ratings On Your Facebook Business Page?

View Results

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[via Techcrunch]

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

2 Comments

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  1. Kerry

    What happens to those businesses that are unfairly targeted by users who unscrupulously and deliberately post bad ratings to destroy a businesses rating? Sounds like too much energy and tine will be wasted on people defending their own business.

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    • Jonas Samuelsson

      i agree completely. the worst part is the lower ratings i got is all set private so i cant see who wrote and even more importantly why. How can i improve my business if i dont know what the issues is? From a customers point of view a rating without an explanation why is useless. Also if you can rate without disclosing who you are what stops competitors from destroying other peoples businesses. Good idea but FB need to work out a better system. at this point i think its useless for all parties involved.

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