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News & Insight

An Exclusive Behind the Scenes Look at an Ad Campaign Photo Shoot for Fundy Software

By Guest Contributor on May 12th 2014

[Editor’s Note: We’re excited to have Andrew Funderburg, CEO of  Fundy Software share with us an exclusive behind the scenes look at a photo shoot for Fundy’s latest Ad Campaign. A few month’s ago, our writer Michelle Ford reviewed the new Fundy Software and said it revolutionized her method of album design. Check out the full review HERE.]

During the early days before starting Fundy Software, I worked as a professional wedding and portrait photographer. With the growth of the company, I don’t have nearly as much time to shoot as I want to anymore. While I spend most of my shooting time on street photography here in Portland, Oregon, every so often I have the opportunity to shoot for our software ads.

Our concept at Fundy Software is to escape from the boring screenshot placed into an iMac and instead create some artistic imagery to go along with our software. On this particular shoot, the location was a secret, abandoned saw mill in Washington State, and we employed a model, makeup artist, clothing stylist and our photography crew. In addition, we were very fortunate to have Jeza Photography along for inspiration.

In this post, I’ll be discussing four different shots, two were shot with only natural light and two were shot with strobes. Each shot was taken with a Nikon D800 and the 24mm-120mm f/4 VR. For the flash shots, I used two SB910s with Radio Poppers to trigger the flashes and the Nikon SU800 commander on the D800. On one SB-910 I had Westcott’s Rapid Box, and on the other speedlight I had a MagMod for grid spots and gels.  For each shot, I’ll dive more into specific settings, how many flashes were used and their settings.

The First Shot

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This first shot was taken inside of a large sawdust burn silo. The top was open, and it was so old some of the metal had rusted away, leaving an oddly shaped gaping hole. It was this sunlight that was lighting up the model.

Technically, this was a very simple image. Shooting in manual, I simply metered off of the face to get the proper exposure for the model. If I would have metered the entire scene, I would have ended up completely over-exposing the model.

I shot at f/11 so I could get all of the background in focus. In Lightroom and Photoshop, I was able to pull out quite a bit of the background from the RAW file.

The Second Shot

The second shot was taken inside one of the sawmill workshops. You can see the walls behind the model. To the right there wasn’t much natural light getting through, but behind the camera and to the left of camera there was a lot of natural light coming through. The sky was quite cloudy so the quantity of light was very low. To the right of the model, I had one SB910 about 12 feet off the ground along with a Wescott Rapid Box with the white diffuser on the front. The goal with the main light was simply to add to the natural light, so the flash compensation was at 0.

The second SB910 had a MagMod grid on it, and was placed about nine feet off the ground at a 30 degree angle behind and to the right of the model. Flash compensation was -1.7 on that flash and because it was fairly dark in under the roof, the aperture was set to 4.5 and I under-exposed the background by -1.3.

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The Third Shot

The third image was taken farther inside the workshop. In a deep corner there was a fantastic wall with an old window at one edge. The right side of the model was too dark to shoot only with natural light, so fill in some light I pulled out an SB-910 and set it to -1.7 with the MagMod grid on it. The image was taken at f/4 with no exposure compensation.

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The Fourth Shot

The fourth shot was extremely simple to set up. About 30 minutes before the shot, it was pouring down rain, and when the rain stopped the sun was covered by soft clouds. It was about 3:30 in the afternoon so the sun was a bit low in the sky. If you take a look at the diagram, it shows basically where the sun was when the shot was taken, and note that it was behind the clouds. The image was taken at f/8.

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We put a fun video together documenting the shoot. We had a really great time, and we hope you enjoy the photos and this video.


Gear List:

We invite you to try our album and gallery design software at http://www.fundysoftware.com

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Q&A Discussions

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  1. Derek Grant

    Wonderful shots, very well thought out and understood, this I think is the key – knowledge and experience.

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  2. Servando Miramontes

    Simple set up and equipment… Nicely executed

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  3. Aankhen

    I love that last image! Would it be possible to discuss the processing? I would like to know how you achieved that particular look.

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