After the initial photo release of Erik Almas’ campaign for Trondheim Torg, SLR Lounge featured his first image of the series, a chilling look at Trondheim Square in Norway, a piece which, not surprisingly, was put together during the fall in time for the shopping center’s winter campaign. Erik Almas is a frequent topic of interest at SLR Lounge for his breathtaking composites, informative interviews, and all around inspirational commercial photography.
Most recently, he’s released a behind-the-scenes look at a photo you may have seen for Trondheim Torg’s spring campaign working with HK Ad Agency; a vibrant, yet sophisticated blend of pink and white, bringing thoughts of an elegant time past to collide with the present day in a dream. Take the three minutes to sit down and watch this video, you’ll be happy you did.
It was interesting to see how the composite was constructed; specifically how the trees and blossoms were incorporated into the image and, as always with Erik’s work, how much effort goes in from make-up artists, models, lighting crews etc. It’s a sight to see, and I have to admit, I caught myself watching the transformation at the end multiple times. Here’s the final image:
Learn Erik’s Process
Due to the amount of experience he’s amassed over his career, Erik Almas has put together a DVD that explores his process from start to finish, talks about our identity as artists, and offers some incredible insight into starting out and marketing yourself as a commercial photographer. If you’ve ever wanted to see how photographers like Erik Almas work, but were unable to get a job assisting etc., this is a fantastic way, and compared to the costs of taking a workshop, it’s an incredible value. The video is called Erik Almas | On Aspects of Image Making, and you can find it in our store.