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Gear Announcements

EOS M10 | Cannon Officially Announces New Entry Level Mirrorless

By Anthony Thurston on October 13th 2015

We have heard the rumors, and seen the leaks, and today Canon made it official, announcing their new entry-level EOS M10. The new mirrorless will join Canon’s ‘more advanced’ EOS M3, which just hit stores in the US this month.

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A mirrorless camera designed for the ‘selfie generation’, the new Canon EOS M10 is a bit of a cross between their high-end point and shoot G7X and the EOS M3; taking the form factor and flip out screen from the G7X and the EF-M mount & sensor from the EOS M3.

Canon EOS M10 Specs

  • 18.0MP APS-C CMOS Sensor
  • DIGIC 6 Image Processor
  • 3.0″ 1.04m-Dot Tilting Touchscreen LCD
  • Full HD 1080p Video at 30/24 fps
  • Built-In Wi-Fi Connectivity NFC
  • Hybrid CMOS AF II, 49-Point System
  • Up to 4.6 fps and Expandable ISO 25600
  • Creative Assist and Self Portrait Mode
  • EF-M 15-45mm f/3.5-6.3 IS STM Lens

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Pre-Order & Availability

The new EOS M10 will be available mid-November and will come in three color options: Black, White and Grey. For now, there will be no body-only option, you can pre-order the one lens kit for $599, or the two lens kit for $849.

Both can be found over on B&H here.

What are your thoughts on Canon’s new Entry-Level mirrorless camera? Do you see this being the direction that Canon should be taking their mirrorless line? Leave a comment below and let us know what you think!

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Dave Haynie

    Seems pretty clear that Canon, like Nikon, sees mirrorless at the moment as filling the space between DSLRs and P&S cameras. Other than their sharing sensors and the name (“EOS”) with their DSLRs, and not offering many options, they really have yet to do this much differently than Nikon has with the Nikon 1 system. In following the usual numbering system at Canon, the single-digit EOS-M implies that’s the best you’re going to see.

    It makes a kind of sense here, but even more if you follow the usual Canon way of thinking: we’re only in competition with ourselves. So you and I wouldn’t consider a Canon mirrorless over something from Olympus or Sony or Fujifilm, except POSSIBLY as a companion to an existing Canon system… but even there, I’d pick a small Canon DSLR if I wanted a smaller Canon option.

    But if you’re thinking the other way, maybe. You’re a Canon fan… you bought a Digital Elph awhile back, maybe a G-series, and you’re looking to upgrade, but not sure about the size of a DSLR… that looks complicated and professional (to our subject, of course… didn’t mean to make anyone laugh). Maybe the compact mirrorless is a good move: a step above the G-series, a few lens offerings, and if I really like it, I can buy some EOS lenses and an adapter and use those until I’m ready to commit to a DSLR body.

    This is just my hypothesis on Canon’s thinking. They don’t usually let themselves react directly to the outside world, so they can’t factor in that such folks might not care about DSLRs and will go to other compact system cameras with more options, just as they can’t image Canon users jumping to Sony or Panasonic because they want 4K video today and don’t have $10K+ to spend with Canon.

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  2. Paddy McDougall

    Point and shoot cameras aren’t selling, I know lets take a point and shoot body and stick a dslr style lens on, oh what about those flippy screens we can use the screen from the 70d, brilliant! What about wifi, kids love that stuff. £800 that’s a family friendly price, better give the sales guys something else to drone on about, what about a really big processor and 18mp sensor, just don’t mention the lens wont resolve all those pixels. So to recap we have an expensive point and shoot that is trying to be a dslr, hard to use in sunlight, noisy in lowlight and is more expensive than a decent version of P&S or dslr, genius!

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    • adam sanford

      I hate to stick up for the half-baked EOS-M platform, but that is an APS-C sensor in there. There’s nothing point and shoot about that sensor at all.

      It certainly *handles* like one without an EVF, I’ll give you that.

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    • Paddy McDougall

      @Adam my tongue was firmly in my cheek, however, would I reccommend it to someone who asked me about mirrorless kit? No, I would reccommend Fuji or Sony Aps – C systems and that’s quite disappointing as someone who has used Canon most of his life.

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  3. John Mai

    People who read and participate in photography blogs and forums are not seeing announcements like this in the right light, which is fine, since they are not the target demo for these types of cameras and products.

    What you have to understand is that photography enthusiasts are a minority. Of course we want a better M3, but the vast majority of families just want a small camera that works and has features that are valuable to them. I don’t claim to know definitively what Canon or Nikon hopes to achieve with their product lineups, but I’d wager a bet that these multi national corporations have invested much time and money into figuring out what the overall consumer market wants. I’d even say they made the correct choice in not making the M series widely available in the USA, but that point is just my opinion.

    I’ve been to Japan and surrounding Asian countries and have seen first hand how different the photography market is. I’ve seen moms go into a Shinkuku photo store and buy an entire EOS M1 kit brand new, when a shiny M3 was sitting just near by. This M10 is likely targeted at her demo, and is sure to be a success, at least overseas.

    My point is just that photography enthusiasts should consider all aspects of a thing before making a judgement. No singular worldview is applicable to everything!

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    • Jean-Francois Perreault

      You’re right that this camera isn’t for enthusiasts but my main problem with it is that it’s an ILC.
      ILC systems aren’t cheap and I can’t see “ordinary” families wanting to get themselves into a multiple lens system.
      No matter how “cheap” it is, I find this to be a money-sucking camera for people who don’t know much about photography and therefore do not know what they are getting themselves into.

      I’m afraid that the ones who will eventually get past the kit lens will regret buying it. And the ones that will never get past the kit lens don’t need a 600$ ILC.

      But that p’s just my personal opinion. I’m sure Canon’s market researchers found it to be a good buy.

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  4. adam sanford

    Also: 4.6 FPS x 18 MP = a fairly modest CPU load. Any reason why such a lightweight product warrants more CPU power than my full-frame 5D3?

    I’m not jealous or anything, but I was curious why they went so overkill on the processing side with an entry-level rig like this.

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  5. adam sanford

    This is the budget EOS-M to complement the EOS-M(single digit) line that the EOS-M3 currently sits in.

    But what we all want is the upper end EOS-M with a grip, integral EVF, DPAF, some small native EF-M lenses with USM, etc. Where the heck is *that*, Canon?

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    • Stan Rogers

      As a not-to-interested observer, but an observer nonetheless, the major ongoing theme in the Canon mirrorless world seems to be the EVF. Where they exist at all, they’re either a large accessory (almost the size of the Leica hotshoe unit) or a larger built-in hump than everyone else’s. I’m wondering if their dogged determination to go it alone (notable exception: bare Sony 1″ sensor chips in recent large compacts) mightn’t be hurting them here more than is reasonable. A camera without an eye-level finder is never going to fly among the folks who are most likely to buy a “serious” camera, and that god-awful lump on top of the G5X is going to keep in from being the carry-everywhere camera it could have been. Here endeth the harrumph.

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    • Stan Rogers

      s/to/too

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  6. Jean-Francois Perreault

    A selfie Canon MILC… really? That’s the direction Canon is taking?

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    • Javier Larroulet

      god I hope not….
      although, since we cannot avoid selfies altogether, I’d definitely suffer less if such selfies have less noise and better dinamic range than the ones coming from the front facing camera on iPhones

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