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Photography News

An Entry Level EOS-M & Canon October Announcements, Samsung Responds To Camera Business Rumor | Daily Roundup

By Anthony Thurston on September 24th 2015

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors, and announcements.

Entry-Level EOS-M Coming Next Month?


This is a really interesting rumor coming out of Canon Land. According to this new report, next month (just before PhotoPlus) Canon will announce several new products, among them is expected to be an ‘entry-level’ EOS-M body.

Given how the EOS-M3 compares to other mirrorless offerings, some might say that Canon already has an entry-level mirrorless. Since the EOS-M3 was only announced in Europe and Asia at the beginning of this year, and just this last month here in the USA, it would be really odd for Canon to make another announcement so soon.

But, given this rumor, one has to wonder about the comments made by Canon’s Masaya Maeda recently about them releasing a mirrorless camera soon that we ‘would really like’. I am hoping that an entry level EOS-M body is not what he was talking about (though if it is, it sure highlights the delusional state of Canon’s mirrorless strategy). Assuming this is not what he was referring to, what other mirrorless camera could be coming ‘soon’?

According to the rumor, this entry level EOS-M will come in around $200 less than the current EOS-M3 ($579), putting it in the $200-$300 range. Which, is VERY entry level. Personally, I feel like if this rumor is correct, that Canon is still going the wrong direction with their mirrorless offerings. Consumers want more powerful, advanced amateur/semi-pro or even pro level mirrorless bodies, not $250 glorified point and shoots.

What do you guys think?

Other Canon Announcements for October


In addition to the rumored EOS-M body above, Canon is expected to have several announcements ahead of PhotoPlus in NYC. This list may or may not be complete (it’s not official, just a list of rumored announcements):

  • ImagePROGRAF Pro-1000 17″ printer
  • PowerShot G16 Replacement
  • PowerShot S120 replacement
  • EF-M 15-45mm f/3.5-6.3 IS STM
  • A second EF-M lens

What stands out to me is yet another slow EF-M zoom lens. When will Canon get it through their heads that these are not the sort of lenses that we want? We need more EF-M primes lenses, and come on, maybe at least one decently fast zoom. I’m not even being that picky, I would be happy with a constant aperture zoom, maybe a 24-70 equivalent with a constant F/3.5 or something. But this variable aperture, slow zoom is not what people need for the EF-M system.

The G16 is also a pretty good compact(ish) camera, so I am curious to see what this rumored replacement looks like and how Canon responds to tougher competition.

Samsung: “Withdrawing From The Camera Business Is Not True.”


Samsung has responded with an official statement regarding the rumor we shared a little while ago that they were preparing to leave the camera business. It is short, sweet, and to the point:

“Withdrawing from the camera business is not true and there is no official plan to stop production of cameras and lenses. Samsung continuously analyzes the varying needs and requirements of consumers in each market and region very carefully. However, we do not officially comment on rumors or speculation.”

The “there is no official plan to stop production of cameras and lenses” is an interesting way to phrase this (maybe it’s a language thing), because as I was reading this, my first thought went to ‘what about unofficial plans’? You would think that the company – if they really are sticking with the NX line – would want to shut that rumor down definitively. But maybe I am just reading into it too much…

I also hate to break it to Samsung, but since they just officially commented on rumor and speculation, so their last sentence is incorrect. Ha!

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Fisnik Islami

    Nx1 what is that ?

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  2. Ralph Hightower

    It looks like the EOS-M may be a good choice for my wife to upgrade from P&S.

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  3. Stan Rogers

    As difficult as it might be to believe for those of us up to our necks (or over our heads, as is often the case) in photography, an awful lot of people *are* looking for a glorified point-and-shoot. Or one that’s not really glorified at all, really, but can make good pictures under all circumstances with minimal thought, minimal effort and (critically important) ZERO knowledge required. Canon (like everyone else) has seen that things that are just about on par with a smart phone don’t really fly anymore. And I’m of the opinion that they’ll find out that anything that requires hauling another piece of gear along is not going to displace the phone as the point-and-shoot of choice for the vast majority of people. It wasn’t the number of knobs and buttons that killed the low end, it was the fact that you had to carry something else around at all.

    While the industry is scrambling to find out what kind of camera people want, they’re failing entirely to notice that it’s only weirdos like us who want cameras *at all* — the masses want a thing that takes nice pictures, not a camera, and most of them have one in their pocket or purse all of the time now, hooked up to their portable human interaction simulator. An it’s not just the industry that going to find out how much things have really changed, either — we’ve been happily riding the coattails of countless millions of people who’ve been duped into becoming reluctant photographers against their wills. Almost everything you buy is cheaper than it should be because of them, and when the photo gear is only going to people who actually want it and know why they need it, it’s going to start costing real money. The high-end stuff is already there, of course. Don’t expect medium format or 1D/D4 class camera, or Profoto, Hensel and Broncolor lighting, prices to spike. But the low- and mid-range “serious” stuff will creep up, especially as newer versions of lenses, etc., start coming out without the subsidy from the crowd that just needs a reasonably modern, hassle-free Brownie Hawkeye. There’s an awful lot of gear that’s dollar-par with what I was paying in the ’80s for less-capable stuff, and it’s not all because of integrated circuits and Chinese factories — it’s because, for a while there, they were able to sell to everybody and their Uncle Bob. I think those days are fading fast.

    (Filmmakers can take heart, at least for a little while. You’ll still have Panavision-grade gear at used-Bolex prices for some time yet until enough dreams are dashed. And if you’re still serious when that happens, and you’ve figured out how to survive on YouTube upvotes and Facebook likes in the meantime, there will be lots of used Panavision-grade gear on the market.)

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    • Anders Madsen

      I agree with the reasoning but not with the conclusion. :)

      I think you’re right that the smartphone has killed the compacts (it’s a well known fact by now) and it was not that compacts were bad – they were simply just inconvenient.

      For that reason, I think that a dumbed down EOS-M will have little traction in the market since it would basically market itself to the same crowd that just dismissed the compact – and I have a strong feeling that it will fail to attract these customers for the very same reason as compacts: Regardless of how dumb you make it, it’s still inconvenient.

      When friends and family approach me for advice on what camera gear to buy, they’re usually in a place where they WANT something more “hands-on” than their smartphone. Yes, some of them basically wants a zoom and that’s it, but most have grown weary of the flat, wide-angle, full-depth-of-field images they get from their smartphone when they want to do more than simple documentation of their life.

      They want to FEEL that they are MAKING images, not simply record the world around them, and they want to – at least to some extent – to be able to bend reality a bit and manipulate the way their camera sees the world.

      Now, that may simply be a matter of me having ambitious friends and family, that’s for sure, and it’s a very personal perspective – but it does make sense to me, and for that reason, I agree with Anthony that for now, Canon should definitely focus on moving up in the market, not down. Those that wants mirrorless from Canon, and are ready to put up with the inconvenience of lugging a camera around, probably already bought the M3.

      Those that did not, probably wanted something better or something cheaper – and those wanting something cheaper most likely already found a performance similar to the M3 at a lower price with one of the competitors (i doubt that many of them already are invested in a system). That leaves “better” as the only viable option in my opinion.

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    • Stan Rogers

      The improvements people are looking for will mostly be handled by improvements in what they’re already carrying. A dedicated machine is, at best, a stopgap to fill a hole until the “good enough” alternative really is good enough. It’s not like we haven’t seen this before; it just hasn’t been on this scale before, or with a “good enough” that actually *was* good enough.

      And do try to keep in mind that if you’re talking to an enthusiast at all, you’re ignoring the iceberg below the waterline. For every one of them, there are dozen or more people who want a well-exposed snapshot with the right framing and a machine that does the thinking. If that’s one of the many features of their phone–and there’s no reason to think it can’t be, even in the relatively short term–then they’re not going to be thinking about a separate camera. Every once in a while, a small number of them are going to be tempted into “proper” photography just long enough to figure out that there’s more involved than they care to deal with. They used to buy the Spotmatics I could later pick up for a dime on the dollar after they’d sat on a shelf in the closet for a couple of years; today they buy Rebels and the like.

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  4. Dave Haynie

    This actually kind of makes sense. Canon is always more concerned with not competing with themselves than competing with anyone else… I guess all those years at #1 does things to your brain or something. So yeah, I think we all kinda looked at the EOS M’s and said “entry level”… they compare, more or less, to a Rebel/xxxxD/Kiss DSLR. And mostly less…

    This might be a really good indication that Canon’s “pulling a Nikon” and considers the EOS M a completely different market… like the Nikon 1. Only with a large sensor. And practically no lens or body options. A $200 camera body isn’t the worst thing in the world for consumers interested in something better-than-P&S, but not interested in DSLRs or the more expensive mirrorless. Then again, you can get a new-old-stock Olympus Pen or Panasonic GF, with lens, for around $300, and have a well supported system and a bunch of upgrade options, plus an even smaller camera.

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  5. Paddy McDougall

    Canon if you want a road map for mirrorless look at Fuji. Their high end units make money, they have a published road map for entry level lenses and high end lenses. Start off with good fast primes. Build them round a good sensor. Have deals on lenses to build loyalty. Have great customer service and have regular firmware updates that aren’t just about fixing faults.

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  6. Joram J

    Canon needs to drop the price on the M3, which makes it an entry-level (tech wise it already is… kinda).
    And then release a less “crippled” one. Lets say with a viewfinder and way better AF.
    Oh, and release more lenses!!!

    As for Samsung, i hope they stay. Competition is good i think.

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  7. Bob McCormac

    Without a viewfinder that you don’t have to add on (i.e. purchase), any M that Canon releases is a LOSER!

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  8. Bill Bentley

    Ha ha. Samsung are like the GM of a sports team that endorse the coach of their losing team only days before they fire said coach.

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