Visual Flow Releases The Pure Pack, Editorial Lightroom Presets
The Pure Lightroom Preset Pack offers photographers a clean editorial look with a subtle matte finish. Think of a cinematic 35mm film that makes subtle adjustments to the overall color palette while remaining faithful to the look of the scene, camera, and lens choice. This look is ideal for photographers who want to achieve a refined editorial feel without their images looking “edited.” In this article, we’ll discuss these editorial Lightroom presets and show you some of the before and after examples and inspiration.
Pure Pack Details
- Clean, Universal Style with a Unique Cinematic 35mm Film Look
- Includes 10 One Click Presets
- Patent Pending Lighting Condition Based Development
- Created by SLR Lounge and DVLOP
- Tested and Refined with over 10,000 Images
- Pricing: $110 ($90 for Previous VF Customers)
Why Use the Pure Pack?
Pure is one of our most universally useful presets yet designed to be simple, timeless and impactful . We may not use it on every single job or photoshoot, but it is useful for the widest range of imagery. We mostly use it for editorial portraits where the imagery overall is meant to be kept simple so that the pose and expression of the subject speak the loudest to a viewer.
Editorial Lightroom Presets Before and Afters
Use It to Create Cohesive Spreads
The subtle effects of the presets make it great for creating consistent and cohesive spreads, such as the ones you see below.
For more information on these editorial Lightroom presets, see their product page here.