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News & Insight

‘You Did Not Eat That’ | The Food Blog You Want To Be Featured On To Show You’re Hot

By Kishore Sawh on June 17th 2014


Attraction, and sexiness, can be manufactured, and it’s incredible the ways in which we do it. In our world of film and pixels, or perhaps the other way ‘round, we the photographers have a very good grasp on the idea. We understand that a few minor tweaks; some make-up, stylist, a Photoshop nip and tuck here and there, a strategically placed light, and a particular angle, can dramatically increase the perceived attractiveness of a person. Likewise, we can and do, further use that now more attractive person to market product – and that product can be ourselves.

[REWIND: The First Photoshopped Photo | Topless & Tanned In Bora Bora, ‘Jennifer In Paradise’]

It’s no secret that in advertising, you don’t sell people on themselves, but rather on what they could, or want to be. It applies to clothes as much as it applies to portfolios. Typically, a portfolio, in fashion and beauty at least, will be judged partially by the attractiveness of the models. I’ve always suggested to photographers to photograph the best looking people they can get their hands on for this reason. And just as it sells clothes, and services, it sells food. Advertising in the food industry is rife with the seemingly paradoxical use of beautiful, fit, healthy looking people to market foods normally associated withwell, none of those things. Why? Need you ask? So that viewers associate the consumption of this with being hot.

An Instagram user, who remains anonymous, has created an account calling attention to this,

Speaking the truth in this mixed up world of too many macarons and ice cream cones used as props. Because really…

Going to this Instagram account will land you 170 images deep, at last check, in pictures showing good looking guys and gals eating the foods merely mortal looking humans can’t imagine they actually ingest. It’s humorous to be sure, and the comments too, but even more humorous, is the how to be featured on this page is now actually a badge or accolade with which to wear with pride. After all, it’s validation that the masses find you a pretty hot piece of cake.

Check out the Instagram feed here


A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Pye

    I am pretty into working out, I do allow myself cheat days. So I don’t think that these are necessarily foods they didn’t eat. I think you can have a cheat day a week, as long as you are working out a lot and don’t go too crazy when cheating and still maintain. I just realized now I am talking about food and diet on a photography site, haha. =)

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    • Drew Valadez

      The other upside to having a cheat day is to keep the sanity also. Anyone who thinks that these people can stay on such strict diets for as long as they do are crazy. They need a chance to ease up and tighten that belt up with a cheat just to keep them sane.

      Although how often do you see people shooting pictures of their alcoholic drinks and posting it up on social media? I don’t see a tumblr feed on that…

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    • Kishore Sawh

      Pye, please make this the only text you have in your ‘About Me’ section of Facebook and any other social media site. ‘I am pretty into working out.’ ;-)

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  2. Matt Walsh

    I think this is pretty hilarious.

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  3. Keegan Evans

    Part of me thinks the blog is really funny and part of me is a little annoyed because a lot of times people in the fitness industry do take photos with their “cheat day” or “refeed” day meals and stuff. A big part of macro dieting is allowing the body a day of high carbs so it can cut down even more. That being said, I think its ridiculous that marketing for all food includes supermodels! hahaha. Thanks for the post!

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