Attraction, and sexiness, can be manufactured, and it’s incredible the ways in which we do it. In our world of film and pixels, or perhaps the other way ‘round, we the photographers have a very good grasp on the idea. We understand that a few minor tweaks; some make-up, stylist, a Photoshop nip and tuck here and there, a strategically placed light, and a particular angle, can dramatically increase the perceived attractiveness of a person. Likewise, we can and do, further use that now more attractive person to market product – and that product can be ourselves.
It’s no secret that in advertising, you don’t sell people on themselves, but rather on what they could, or want to be. It applies to clothes as much as it applies to portfolios. Typically, a portfolio, in fashion and beauty at least, will be judged partially by the attractiveness of the models. I’ve always suggested to photographers to photograph the best looking people they can get their hands on for this reason. And just as it sells clothes, and services, it sells food. Advertising in the food industry is rife with the seemingly paradoxical use of beautiful, fit, healthy looking people to market foods normally associated with…well, none of those things. Why? Need you ask? So that viewers associate the consumption of this with being hot.
An Instagram user, who remains anonymous, has created an account calling attention to this,
Speaking the truth in this mixed up world of too many macarons and ice cream cones used as props. Because really… firstname.lastname@example.org
Going to this Instagram account will land you 170 images deep, at last check, in pictures showing good looking guys and gals eating the foods merely mortal looking humans can’t imagine they actually ingest. It’s humorous to be sure, and the comments too, but even more humorous, is the how to be featured on this page is now actually a badge or accolade with which to wear with pride. After all, it’s validation that the masses find you a pretty hot piece of cake.
Check out the Instagram feed here