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Photography News

DxOMark Splits From DxO Labs | A Tale Of Two DxOs

By Holly Roa on January 9th 2018

DxO Labs has been on photographer’s radar for things like the recent acquisition of Nik software after Google had abandoned it and the DxO One smartphone camera, but most pervasively for its sensor-testing branch, DxOMark.

DxOMark benchmark scores have long been a data cruncher’s dream and a Canon shooter’s scourge. Previously, the two DxO’s coexisted as one business, but the big news is now they have split into two distinct units, and DxoMark has been “spun off” into its own privately owned company.

Excerpted from an email distribution discussing DxO’s 2017 milestones:

“We’ve had an important internal change as well: In September, DxOMark Image Labs was spun off from DxO Labs. DxOMark Image Labs is now a privately-owned, independent company. As such, we continue to pursue the development and commercialization of image quality solutions and services that support our customers in designing the best-quality camera systems for a range of markets, including smartphones, DSC/DSLRs, drones, action cams, surveillance, and automotive.”

Inferences are vague at this point, but by the sound of what was distributed in the email, the change is geared toward removing potential or surmised bias when comparing DxO’s own products, like the One, to competitors. Perhaps this means we will see new DxO products enter the arena soon, creating a broader need for neutrality concerning themselves.

[Rewind:]The Sony A7RIII Scores 100 On DxO Mark | Same As The D850? Not Quite & Here’s Why

The split actually took place back in September, as mentioned in the email, and thus far changes on the user end are fairly imperceptible. Time will tell what the significance of the division will be. What are your thoughts and guesses?

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Seattle based photographer with a side of videography, specializing in work involving animals, but basically a Jill of all trades.
Instagram: @HJRphotos

Q&A Discussions

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  1. adam sanford

    #dxo #fairandbalanced has sarcastically graced more than a few of my posts over at CR. 

    DXO is really frustrating in that they *could* be this awesome data warehouse for photographers to size up gear and what to get next, but that’s not what we get from them.  Instead, we get a lack of transparency with their scoring system, an absolutely bonkers set of ranking priorities and some dubious written opinions on gear that have led many folks to take their findings with a serious grain of salt.  I find what they publish to be opinion jacketed in the veneer of science, and folks time and again have called them out for it.

    So, for lenses, I strongly recommend folks use Roger Cicala’s LensRentals testing on their OLAF system instead.  Similarly, for sensors, PhotonstoPhotos is a better call.  Both sites (a) have public faces running them who (b) transparently publish their methods, (c) eagerly answer questions from photographers and (d) avoid very misleading overall scoring.

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