As part of Dove’s Campaign for Real Beauty, the company targeted retouchers by releasing a Trojan laden Photoshop action. The free action was marketed as a way to add a “beautiful glow”.
Once activated, the Trojan reversed any retouches done on the active layer and added a banner with a message for the user:
Though many have a mixed response to the motives and execution of Dove’s campaign, the overall premise was quite inventive and witty. Maybe they should have brought in some of those “manipulators” to create a more appealing and creative action in order to reach a larger audience for their message.
Dove: Thought Before Action
Until next time . . .
Stay Inspired ~ Jules