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Gear & Apps

Does the Average Consumer Tie Image Quality to the Size of the Camera?

By fotosiamo on June 29th 2013

Samsung NX300

So the short answer to that is probably yes. Sure, for us photographers (and SLR Lounge readers!) who may be more educated in our camera gear (hopefully), we probably know that really good image quality is not necessarily determined by the size of the camera body.

But does the average consumer equates image quality to the size of the camera? In this clever marketing display in Australia, Samsung invited people walking by their demonstration area to determine which camera takes a better picture – their Samsung NX300 mirrorless interchangeable lens camera (MILC) or a “DSLR.” When asked by the Samsung rep which camera took the better picture, all the consumers that participated in the video all chose the DSLR over the Samsung NX300.

But there is a surprise, however. To find out the surprise, take a look at the video.

So even though this took place in Australia, I believe that I can walk into any Best Buy today and see many people choosing the DSLR over the MILC simply because of the DSLR’s size. Of course, mirrorless cameras have come a long way in such a short amount period of time, and many of the top flagships from those systems, including the Panasonic GH3, Fuji X-E1, and the Sony NEX-7, can keep up with DSLRs today.

I simply can’t wait until someone (other than Leica) comes up with a full-frame mirrorless interchangeable lens camera.

So what do you think readers? Do you know people who purchased their camera simply on the notion that size = image quality?

Thanks to for the video find =)

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Joe is a fashion and commercial photographer based in Los Angeles, CA. He blends creativity and edge with a strong style of lighting and emotion in his photographs.

Q&A Discussions

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  1. Chuck Eggen

    Who hasn’t had someone walk up and say “that’s a big camera, it must take great pictures.”

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  2. Denis Mortier

    The video has been deleted :(

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