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Gear Announcements

New Leica Lenses, GoPro Layoffs, & Prosumer EOS-M Coming Next Month? {Daily Roundup}

By Anthony Thurston on January 14th 2016

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors, and announcements.

Leica Announces Three New Lenses


It is always a good day when you get notifications regarding lens announcements. Well, today is a good day, thanks to our friends over at Leica, who have officially announced three new M lenses.

The Leica M Summicron-M 35 mm f/2 ASPH, Leica Summicron-M 28 mm f/2 ASPH and Leica Elmarit-M 28 mm f/2.8 ASPH were announced this morning and each feature improvements and a new optical design over their predecessors.

Additional improvements to the lenses include a more robust construction, now featuring a full metal rectangular lens hood with thread mount, and a threaded protection ring for the front of the lens when the hood is not attached. The lens cap is now also made of metal.

As far as pricing goes, as you would expect from Leica, these do not come cheap. You can get your hands on the Leica Elmarit-M 28 mm f/2.8 ASPH for as cheap as $2,195. The Leica M Summicron-M 35 mm f/2 ASPH follows at $2,795, with the Leica Summicron-M 28 mm f/2 ASPH coming it at $3,995.

If you are lucky enough to get your hands on any one of these, enjoy it, I am sure they will be magical.

Things Looking Bleak Over At GoPro



According to a report out of The Verge, GoPro has reportedly laid off 7% of their workforce. The reason for the layoffs is an estimated drop of 30% in revenue in Q4 2015 vs. what GoPro did in 2014.

Some have the opinion that the reason GoPro is struggling this year is no new flagship camera. The company did release the Hero4 Session, but that has failed to really catch on in the market.

GoPro‘s headcount has grown by more than 50 percent annually, to more than 1,500 employees at the end of 2015,” the company stated in a letter to investors explaining the layoffs. This sounds to me like they simply outgrew their own pants and needed to cut some of the fat.

I always hate to hear about layoffs, but hopefully this allows the company to move forward and get themselves out of the rut they are currently in.

Canon EOS-M Announcements Coming at CP+?


We have some rumor rumbling coming in this morning that there is a possibility that Canon will have some key mirrorless announcements coming at the CP+ show in Japan next month.

According to the report over on Canon Rumors, it sounds as if a new EOS-M body may be announced and that if it is, it will most likely be the rumored prosumer model that we have been hearing about. Unfortunately, there were no specs or even capabilities shared about the possible camera.

What was shared, though, is that we will almost definitely see some new EOS-M lenses announced. No specifics on possible focal lengths or apertures, though.

The word on the street is that Canon is aiming to make a big splash at this show. A Prosumer EOS-M and a stable of similarly prosumer lenses, along with an EOS-1D tease/announcement, would certainly do that.

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Dave Haynie

    I think GoPro has had a number of problems. They clearly have way too many employees for the given product line, but I think some of that may aimed at their last-year’s goal of becoming in part a media company. That didn’t really gel with the consumer… paying to see the same kind of short action videos tht you can see on YouTube, etc. And yeah, they didn’t have a new flagship for Christmas, which has to be a pretty healthy part of their usual business.

    Corrections aren’t necessarily a bad thing. But if the action/crashcam market is softening, they may have to expand into some other areas… that’s the more difficult and interesting part.

    As for a “prosumer” EOS-M… I’m not sure Canon’s got a real strategy for dealing with the rise of the higher-end mirrorless at Sony, Fujifilm, Olympus, and Panasonic. For one, despite Sony’s behavior, it’s not just about bodies. They would been a full line of lenses — what they have now might be ok for novices, but it’s not very interesting for anyone else. Anyone looking at a higher end model is going to notice that there are close to 50 lenses for the Fujifilm X mount, over 100 for micro four-thirds. Versus maybe 10 for the EOS-M at the moment. Sure, you can adapt EOS EF lenses.. but you can pretty much do that for any mirrorless these days.

    And here’s the thing… the availability of a pro model sells lower-end models. I got into the EOS system because I knew I could use my glass — the big investment — on way more advanced bodies than I could afford in those days. You can buy a cheaper Sony, Panny, Olympus, or Fujifilm today and know that you have plenty of upgrade options. But EOS-M gets you all the way to … what, exactly? Ok, sure, no one in mirrorless is yet shooting at the Nikon D5 or Canon EOS 1D mark, nothing that PRO. So we’ll have to see where EOS-M lands with this new model. Still skeptical… Canon really doesn’t like to sell you something that competes directly with anything they already sell… particularly anything more expensive.

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  2. adam sanford

    Canon is Lucy,

    I am Charlie Brown,

    …and EOS-M is the football.

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  3. Liam Douglas

    I agree on the GoPro front, I have not tried one yet myself but I saw Snapchick did a review on a SooCoo camera that is the same size and uses the same mount as the GoPro and only costs $54 on Amazon. It seems to take Amazing images and video as well. I have heard a new rumor that GoPro is now throwing their hat in the drone ring, but I think they might be a little late to that party. Right now DJI dominates that field with companies like 3DR running a close second.

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  4. John Priest

    I’m looking forward to Canon dipping their toe into the “prosumer” mirrorless market. They gotta do something or Sony will continue to eat their lunch/market share.

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    • adam sanford

      I’m sorry, I am simply exhausted from too many chances for Canon to right the ship in mirrorless.

      3.5 years into the brand and we still don’t have a *viewfinder*. At this rate, we won’t see DPAF or native USM lenses until 2037.

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  5. Ben Young

    GoPro news – I’m no market analyst but I do wonder if market for action cameras has become somewhat saturated.
    Or maybe it’s because they’re facing more competition.

    Canon news – well they need to do something good with their mirrorless technology or they might as well not bother.
    1D news is exciting and interesting too, but I’m not in the market for a 1D and exciting and interesting is where that stops with me.
    News on a new 5D however is what I really want.

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