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Post Production Tips

Creating a Web Sized Export Preset

By Pye Jirsa on June 25th 2012

In this Episode – Creating a Web Sized Export Preset

In this episode from the Lightroom 4 A-Z Workshop on DVD, we will be teaching you all how to create a web sized export preset which is going to take your image and reduce its size and quality in order to prepare it for web use. We want to make sure that we strike a fine balance between size and quality in order to make sure that images are not inconveniently large for emailing and web use, but also so that they are not so poor in quality that we see a reduction in visual quality of the image when viewing on a computer monitor. Enjoy!

The following tutorial is from the Lightroom 4 A-Z DVD Guide. We will be releasing 1-2 tutorials per week from the LR4 A-Z DVD. The full DVD including 130 tutorials and nearly 14 hours of Lightroom 4 training is available in the SLR Lounge Store for only $99.

Purchase the Lightroom 4 A-Z DVD Guide

The Lightroom 4 A-Z training DVD will turn any Lightroom novice into a complete master of Lightroom 4 in no time! The DVD which can be played on a Mac or Windows PC includes the following:
– 130 Video Tutorials and nearly 14 hours of content!
– Over 6 hours of tutorials dedicated to developing techniques
– Full Menu System for easy navigation through the tutorials
– Bonus DVD Content that includes Advanced Lightroom 4 Techniques
– Full HD 1080p Resolution for all Video Tutorials
– On-screen Shortcut Tooltips for Lightroom 4
– Exercise Files + Final Catalog so you can follow along during the tutorials
– No Advertisements

Related Product Offers Recommended by SLR Lounge

1) Purchase Adobe Photoshop Lightroom 4 through Amazon. Click any of these links to take you to the offer.

Click here to purchase Adobe Lightroom 4 from

2) Student and Teacher Editions of Adobe Photoshop Lightroom 4 – For teachers and students, Adobe Photoshop Lightroom 4 is available for $89 through the Adobe Educational Purchasing Site.

Article by
Post Production Pye
Managing Editor

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Founding Partner of Lin and Jirsa Photography and SLR Lounge.

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Q&A Discussions

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  1. Joseph Prusa

    Nice tutorial

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  2. Brian

    Good tutorial and simple to understand. I’m however not sure I agree with the 72 dpi statement as it really depends on the users screen. With the huge amount of widescreen like panels out there, it is most likely closer to 96dpi for your average user.

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    • Anonymous

      Yeah, most consumer LCDs are around 87 – 96 dpi. The 72 dpi standard was taken from old Apple displays and kinda stuck around with web resolutions since it is high enough in quality, while still small in size. We still use 72 dpi for that exact reason, since these are prepped for “web use” we want them to be under 100 – 150k per file. Even at that size, a blog page with 30-40 images displaying is still a ton of information to transfer on slower connections. Hope this makes sense.

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  3. Patrick Nick

    Hello Pye,
    I’d like to point out that in your video you seem to promote a common misconception: “A screen can only view up to 72 pixels per inch.” The truth is that screens really have no notion of “inch” at all, that wouldn’t make sense, because pixels on different screens can have different physical dimensions. The only thing that matters for screens is the number of pixels, and so this export setting of “resolution” really has no effect as long as it will only be viewed on screens. There is no wasted space.
    More detailed explanations can be found on

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  4. Jason Lee

    Awesome… just a tip, facebook’s current slideshow size is 960 on the long edge. Also i’ve found that for my tastes output sharpening for portraits is better set to low/off sometimes.

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