Corporate imagery can be a tough nut to crack when you are first starting out. The imagery itself is usually very clean and simple, but what makes a successful corporate shot vs. an unsuccessful one?

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Jay P. Morgan and the crew over at The Slanted Lens just put together this wonderful video outlining what goes into creating an effective corporate image. The best part is, they only used one light!

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It was really interesting to hear Jay talk about the prep for this shot. Once they arrived and set up, capturing the shot was pretty simple. It is just a great reminder that sufficient prep needs to be done before a shoot in order to assure its success.

[Via The Slanted Lens]