Double Your Photography Website Traffic in 12 Weeks

Your content will be up shortly. Please allow up to 5 seconds
News & Insight

Conceptual Ad Campaign Shines Light on Alzheimer’s Treatment

By Anthony Thurston on March 19th 2013

Commercial advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia.

The images featured Alzheimer’s patients looking into mirrors and remembering their younger self on the other side. I was very moved by the concept and execution of these images, which Tom nailed out of the park. I have not been effected directly with any family members suffering from this illness, but I do know several close friends who have had to deal with this in their families.

I feel like these images really convey a feeling of hope, of remembering memories that many with this illness forget. Take a moment and check these shots out, I included a few of them below but make sure to visit the original post to view them all. Really great work here in my opinion.

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

Please or register to post a comment.

  1. | |
  2. Ryan Hodgins

    This is a work of art, a sad reality. But great work. The coloring also really ties the two eras together!

    | |
  3. Danielle Kilburn

    These are beautiful and quite haunting at the same time. Great work!

    | |