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News & Insight

Conceptual Ad Campaign Shines Light on Alzheimer’s Treatment

By Anthony Thurston on March 19th 2013

Commercial advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia.

The images featured Alzheimer’s patients looking into mirrors and remembering their younger self on the other side. I was very moved by the concept and execution of these images, which Tom nailed out of the park. I have not been effected directly with any family members suffering from this illness, but I do know several close friends who have had to deal with this in their families.

I feel like these images really convey a feeling of hope, of remembering memories that many with this illness forget. Take a moment and check these shots out, I included a few of them below but make sure to visit the original post to view them all. Really great work here in my opinion.



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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  2. Ryan Hodgins

    This is a work of art, a sad reality. But great work. The coloring also really ties the two eras together!

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  3. Danielle Kilburn

    These are beautiful and quite haunting at the same time. Great work!

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