In a country with such tightly regulated Internet and technology restrictions, you’d think that they’d hire someone that actually had a working knowledge of Photoshop. Or had eyes.
In an effort to improve the Communist Party’s image, a photo of Wang Hun, the vice-mayor of Ningguo in Anhui province, visiting 103-year-old Cheng Yanchun was released on the government website bearing the caption, ‘Love and consideration for the elderly is a cherished Chinese tradition. They should feel the warmth of the party and the government.‘
The bizarre photo depicts four giant Chinese officials towering over a tiny shrunken woman. One of the officials has no legs, his torso suspended in mid-air. For a PR team to produce such shoddy work is one thing, but then to allow it to be released into the public, unaware of the glaringly obvious errors, is on another level of epic fails. Almost instantly, the backlash from Chinese bloggers began. The photo was immediately deleted, but as we all know, you can’t delete anything from social media. Ever.
Facing public ridicule and shame, the Ningguo PR department apologized and stated that, officials did indeed visit Cheng Yanchun, but because her apartment was so small, they couldn’t fit everyone into one single frame and so they merged two images. (Apparently, they don’t have wide angled lenses in China?).
This isn’t the first time China has been caught with poorly Photoshopped photos in their propaganda. Chinese newspaper, South China Morning Post, published 9 of the worst doctored photos of Chinese officials. Here are a few below:
I’m sure there are some job openings today in China for a new PR team and a Photoshop expert. No experience needed.[via @The Telegraph/Images and Captions via @South China Morning Post]