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Insights & Thoughts

Cheapest Vogue Fashion Editorial? All Shot on iPhone Instagram App

By Jules Ebe on September 14th 2013


So is this kitch? Is it a play on the famous fashion rag’s ploy to the ‘hip’ crowd with it’s ‘Instagram Selfie’ contest and the like? Who is to know for sure.

Vogue takes a new direction with New York Fashion Week. iPhone, pro-photographer, and models hit the street in an Instagram frenzy.

“Look no further than the front row at any New York Fashion Week show, where the glow of handheld devices practically lines the aisles, and it’s clear just how much Instagram has taken over our lives. It’s the first thing we check in the morning and the last thing we look at before bed. Furthering our addiction to the social media app, we asked photographer Michael O’Neal to shoot three fashion stories on nothing but an iPhone.”

With hashtags #onestopshopnyc, #sleepwalksnewyork, and #wednesdaybreakmyheart the editorial styles take a distinct direction with #nofilter.

Take a look at a few photos from the editorials and let us know your thoughts.

















[rewind: Selfie Now in the Dictionary

So what do you think – successful or trying too hard?

Until Next Time . . .

Stay Inspired ~ Jules

[via Vogue]


is a Southern California based Conceptual Artist and Photographer. Her work has been featured in several print publications and selections can be seen in local gallery exhibitions. Connect with her on Facebook and Google+.

Q&A Discussions

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  1. Heidi Ferren

    There’s a few that are really good especially for a camera phone. You can take a great picture based on the lighting and composition less on what camera is being used. Yet there were some that seemed like someone was just taking shots off of their cellphone. Experimenting never hurts to try things with all kinds of equipment.

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  2. Jason

    These look fine, I like the first few.

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  3. gerry suchy

    They look like exactly what they are – snapshots. This is not editirial photography. Just because you can do something doesn’t mean you should.

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    • Jackie’s Booth

      And that’s not how you spell “editirial” (editorial)! Just because you know how to type something doesn’t mean you should leave a comment.

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    • Jackie’s Booth

      Gerry, I was just joking!!! LOL!!!

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  4. Diane

    Trying much too hard. The crispness is simply not there in these photos.

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    • Jackie’s Booth

      These days, you can add some nice photo effects on your images. I am quite sure many people do. Many of the professionals photographers uses Photoshop 92% after taking pictures with their $1000 camera. These were taken with a camera phone and it’s nice!!!

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