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Canon’s ‘Something Big Is Coming’ Teaser Appears To Be About A…Contest :(

By Anthony Thurston on August 1st 2014

A few days ago, we posted a Canon India teaser saying “Something BIG is coming.” It was speculated that the teaser was possibly a hint that the 100-400mm rumors were on the right track, but it appears Canon was just being a tease.


According to a report over on DP Review, it appears that this teaser was actually regarding an upcoming photo competition. Sad, I know. But apparently Canon is really excited about their ‘Photomarathon India’ competition and wanted everyone to get their camera’s ready.

As far as contests go, the prizes are not too shabby, including a trip to Japan and a $5000 prize. If I lived in India, I would be psyched. But like most of you, I am not in India, and I was hoping for some sort of teaser about the Canon 7D replacement or the Canon 100-400mm replacement. Oh, well.

Latest rumors say that the official announcements for the ‘Photokina’ Canon announcements will be September 4th or 5th, so if that holds true, we have just over a month until go time. Hang in there guys!


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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Jonathan Pascol

    its always a wait and see isnt it… just release the news already!

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  2. Rafael Steffen

    I have not hear any recent rumours of the New Nikon D9100 or the D400, so I guess they will real ease it after the 7D Mark II is released.

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    Canon shooters are so lucky

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    • Phil Bautista

      Nikon gets their FF update while Canon is updating a crop line and you think Canon shooters are lucky? I wanna see an underwater interchangeable lens system line, something Nikon already has.

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  4. Eric Sharpe

    Not a Canon shooter, but I was excited about the news. I wanted to see what I was going to talk my friends into buying… So I could begin borrowing it.

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  5. Sam Figueroa

    Is there something seriously broken about the 7D I am missing. Why is everybody so anxious for a successor?

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    • Sean John Zanderecza

      the only one yet to be updated i guess? i used to own one, did my first wedding (and more) and done most of my photography with it, until last month i switched to fuji :)

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    • Anthony Thurston

      Well, the ISO performance is not too great to be honest. That is the biggest thing for me.

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