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Canon Teams Up With Stella McCartney On Limited Edition Bag/Camera Combo

By Anthony Thurston on September 28th 2014

Canon announced a special partnership  this week with Stella McCartney on a new limited edition camera/bag combination. (No, I am not joking). You can get this limited edition designer bag along with a matching white Canon 100D (Canon SL1) soon.


According to the press release, the promotion consists of 1000 units of this special limited edition bag and camera combo.

Combining fashion and technology with creativity and style, the limited edition Linda camera bag has been especially designed by Stella McCartney for the Canon EOS 100D White.

[REWIND: Canon Announces New EOS 7D Mark II]


Does anyone else here see the parallels with other brands recent attempts to recast cheap products as expensive luxury ones? Hasselblad/Sony come to mind. Canon, to their credit, at least are not dressing up the 100D with some ridiculous styling as Hasselblad did. But, the point remains, is Canon “jumping the shark” here?


Personally, I am not a huge fan of the bag. But I can definitely see how some may be interested in it, and have what will likely be the sizable chunk of disposable cash to make one their own. Still, I’d like to see Canon focus their efforts on improving their sensor quality, not partnering up on designer bags for their consumer DSLRS. But, what do I know, I’m just a simple guy with a black camera bag.

If you are interested in the bag, you can get your name on a list here to get more details once they are available.

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Arnold Ziffel

    Looks like something Pentax would do.

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  2. Ipek Amdahl

    The bag seems more promotional than useful to me. It also seems awfully small!

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  3. William Emmett

    I don’t know if the white body is the same shade as a Canon big white lens. But, if you added a EF 70-200mm f2.8L IS USM, you’ll need a bigger bag.


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  4. Clare Havill

    Awful idea, I’m not sure who the target market is. I should think a SM customer buying this would only ever use the auto function and not have a clue how to use a DSLR. As a female photographer this doesn’t appeal to me. I assume it comes with a kit lens, it’s going to look awful if you change to a decent lens (white body with a black lens).

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  5. Herm Tjioe

    Nikon is lagging behind Canon on this one

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  6. Austin Swenson

    This isn’t really the first time they are making a rebel SL1 in white is it? i could swear I have seen it in white before.

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    • Anthony Thurston

      Nope, there has always been the white version. Its just going to come in white with that ‘awesome’ bag for this promo.

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    • Austin Swenson

      That sounds like a “meh, no skin off our back, why not… it might sell a few more cameras” way of marketing…

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  7. Daniel Thullen

    Wrong target audience. My wife might like the bag but I can guarantee you that she’d want a P & S style camera only, or better yet, a smart phone. This offer might get Canon some publicity, but probably not with 99% of its typical customer. I’d be interested in a pairing with a good “gym/sports” bag.

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  8. William Emmett

    Maybe Ariana Grande, who walked out of a photo shoot, would allow the photographer who uses this camera to use natural light for her shoot.


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  9. Hannes Nitzsche

    when are they going to team up with metallica? :) I’d buy into that! lol

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  10. Christina Murray

    Ooh, it’s matchy matchy. I wonder how comfortable it is? It would be nice to blend in when out and about in cities. If only I had the money, I’d give it a try :)

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  11. John Cavan

    “Personally, I am not a huge fan of the bag.”

    I might suggest, in a number of ways, that you’re probably not the target market for this. :D

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  12. Eric Sharpe

    I think my wife would love one of those. I’m not sure if we could afford however much it’s going to cost, but she old live to whip this out instead of my D5100 at events. Especially since she thinks DSLR’s are kinda dorky.

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  13. Barry Cunningham

    Thank goodness it matches the EF 300mm f/2.8L.

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  14. Dre Rolle

    I don’t know, i’d rather see more useful products from a partnership. It’s a “cute bag” as described by my female friends but hey, they want to branch in that direction more power to them.

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