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Friday Funny: A Canon Rep Looks Back On The DSLR Video ‘Revolution’ | Photo Humor At Its Best

By Kishore Sawh on February 13th 2015


It’s a notion held by some, that the most major players in the camera world, Canon and Nikon, are in business solely to make money. Canon maybe more so given their tendency to create the exact same camera and just choose to omit a feature here or there to cover more market.

Now, those of you of a Gekko persuasion with 4-inch wide ties and slicked back hair, may see this as fine, and I’m inclined to agree. But in the world of ‘art’, money can be a dirty word and I’ve been at the receiving end of a photographer airing his vehement feelings about camera companies operating from their P&L statements. To these folk, the camera companies are blood sucking, and I mean Anne Rice type stuff, who just give the bare minimum in a pretty package to get you to buy, and it all can get pretty serious and glum pretty fast. Thankfully, someone’s approached it with a bit of humor.



Andrew Reid is a British ex-pat filmmaker currently in Berlin, who runs a popular videography blog called EOSHD. The blog is two things at once, a showcase of his growth and work, and a resource for DSLR filmmakers, as Andrew regularly shares what he shoots and learns. It’s a great resource, really, and one of his latest offerings has to be one of his best – and it’s not educational at all. It’s so much better.

[REWIND: Nikon Releases D750 Filmmaker’s Kit | As If You Need Another Reason To Get A D750]

It’s a closed-captioned dub over a Spanish TV show segment (Ratones Coloraos). In the actual show the host is talking about his humorous experiences at an old job, but the dub by Reid has the host playing a Canon rep and ‘talking’ about the ‘revolution’ of DSLR video. It is sheer genius, and I’d imagine Vincent Laforet couldn’t help but crack a smile, C300 in hand.

When you’re done, and your rib has healed, go check out EOSHD for a lot of great stuff. It’s well worth your time.

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Mark Henry Dela Torre

    That is the great thing with Sony a7s and Panasonic gh4. They used a lower pixel sensor and tried to maximize dynamic range and also pixel density for higher iso range like a video camera should be. Not sure why they didn’t make it any lower up to 9 megapix, the max for 4K video. Maybe that is all they can push in sensor size.
    But at least they are on the right track.

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    • Dave Haynie

      A camcorder is more likely to deliver a sensor that’s exactly — or close — to the video frame. For a video-capable still camera, you’re probably not going to see a design that’s made specifically for video. So the A7s and the GH4 are both ILCs that shoot 4K video very nicely (particularly the built-in 4K capture on the GH4). But they’re not ONLY for shooting 4K video. And in fact, on the GH4, the sensor, being a micro-four-thirds system camera, has a 4:3 aspect ratio.

      So it’s cropped anyway to shoot video. The native resolution of the sensor is 4608 x 3456. For “Cinema” 4K, the crop is 4096 x 2160. So you’re cutting 256 pixels of either side of the frame.

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  2. Dave Haynie

    I do think that Canon, like Nikon a few months earlier, kind of just stepped into the big video DSLR market. Video was already going into P&S models, pretty much just for cat videos — kind of the same reason so many camcorders have still mode — it’s easy to do, kind of a software thing. You needed the bigger DSPs and fast memory card to keep up with fast sequential shooting anyway. So adding the video mode — and the even kind of punted on that, going to a higher bitrate IP AVC rather than the IPB AVC on even cheap consumer camcorders — was “just a simple matter of software”.

    Sure, once they found that maybe half of all 5Ds Mk II were sold for video, they got smart, added 24p mode, and eventually, the EOS C series. But now they have the typical market segmentation issue. Other companies are hungry for this market, and going in cheaper. Sony’s A7s is better in low light and perhaps better at cinema-style color, with 4K (with an off-camera recorder) in a $2500 product. Panasonic’s GH4 of course gets you in-camera 4K or even higher (200Mb/s) AVC-Intra HD, for $1700… with the expansion model for “real camcorder” features as an option. And — imagine this — more then 29’59” of video shooting, at least in countries that aren’t part of the EU.

    Canon’s success at the higher ends seems to be killing their lower-end competitiveness. But without that, how do they keep bringing new users into the Canon fold? Particularly for m43, there’s already a huge number of companies doing Cinema-style products. Dedicated video bodies from Blackmagic Design, Panasonic, and soon JVC. Panasonic definitely set out to drink Canon’s milkshake, and even as a Canon video shooter these days (on DSLRs, not C’s), I’d seriously consider m43 for my next upgrade (particularly given my growing collection of m43 gear for still use — a recent climb up Piestewa Peak a few days ago has once again reminded me of one’s mobility when not carrying 25lbs of FF Canon gear along… and still returning with great shots).

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  3. David Hall

    Very Funny!!

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  4. Chuck Eggen

    All laughing aside, and it was funny, Canon is losing it’s grip on the video market. I would venture to say consumers are getting smarter and not just buying what their buddy is shooting. I do believe that was the craze that moved so many to Canon and it’s no longer the case. Canon has relied on video to keep their edge but now I guess they’ll have to start answering still shooters concerns. This may be why they felt compelled to release a MP monster. Times, they are a changing.

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  5. Stephen Jennings

    Oh my.. I couldn’t watch that lol Is that seriously how DSLR’s ended up with video though? I always thought it was a weird combination, photography and videography, two different disciplines using the same kit. (as you can tell, I’m not a video guy.)

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  6. Barry Cunningham

    Stupid and disrespectful on many levels.

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  7. James Rogen

    so after lion king one of the hyenas became a canon rep?

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