We told you a few days ago it was coming, and today Canon made it official. Their latest EOS camera body is the Canon 70D. This is not your average consumer level Canon upgrade either, this body has a whole new sensor and looks to be a great upgrade over that of the Canon 60D.

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Canon’s newly-developed Dual Pixel CMOS AF is an innovative new image-plane phase-detection AF technology that employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-detection AF simultaneously. Each individual pixel (the smallest structural unit capable of outputting an image signal) on the CMOS sensor incorporates two independent photodiodes (elements that transform light into electrical signals) which output signals that can be used for both imaging and the phase-detection AF.

When using the EOS 70D Digital SLR camera’s Live View function, the technology enables autofocusing with ease, flexibility, speed and accuracy similar to shooting through the viewfinder, enabling sharp focus to be obtained across a wide shooting area1 through phase-detection AF2 until final focus is achieved. Compared with earlier generations of Canon’s image-plane phase-detection AF3, Dual Pixel CMOS AF realizes shorter focusing times, outstanding tracking performance and smoother autofocusing during video shooting. And, because Live View shooting can be used in a manner similar to using the camera’s viewfinder, the fast and smooth AF performance allows users to concentrate more attention on the subject and composing the photo when shooting.

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The Specs:

  • 20.2MP APS-C CMOS Sensor
  • DIGIC 5+ Image Processor
  • Dual Pixel CMOS AF with Live View
  • 3.0 inch 1,040k-Dot Vari-Angle Touchscreen
  • Full HD 1080p Video with Move Servo AF
  • Built-In Wireless Connectivity
  • 19-Point All Cross-Type AF System
  • Continuous Shooting Rate Up to 7 fps
  • ISO 100-12800 (Expandable to ISO 25600, 6400 ISO for video

Now I’m sure what you really want to know is the price and when you can get your hands on this bad boy. The quick answer is that the 70D should retail around $1200, and be available sometime in September of this year.

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If you are interested in pre-ordering this body you can do so over on B&H. The Body only is available for $1199, The Kit with the 18-135mm Lens is $1549, and the Kit with the 18-55mm Lens is $1349. This looks like a really good camera, and if I were a Canon user with one of the “T” series cameras I would be drooling all over this. September can not come soon enough!

What are your thoughts on the 70D? Is it the upgrade you 60D users were hoping for? Let us know in a comment below!