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Canon looking to break into the Medium Format Market?

By Anthony Thurston on August 11th 2013

The latest rumor out of the Canon camp this week is that they are investing heavily into an European medium format manufacturer. The name being thrown around is Phase One. Could canon be looking to jump into the medium format market with the help of Phase One?


I do not know, but it was rumored a while back that Canon came very close to purchasing Hasselblad – even coming to close as to having their books open… but eventually stepping away from the deal. You also have to think about that rumor flying around about a 75mp Canon DSLR, could that be related to this in some way? Who knows.

The source of the rumor this time around is Northlight Images, who received a tip that Canon has been “investing significantly in a major European medium format digital camera manufacturer.” They then link this to the continued death of the compact camera market and the need for Canon to find somewhere else to make some money. They also make note that at this point there is no plans to make an outright purchase of the company, but that the option remains open.

As always take these rumor posts with a grain of salt, nothing is confirmed and as such it is more than likely that nothing comes of this. But it makes for an interesting discussion and is fun to think about possibilities, just keep it in perspective.

What are your thoughts? Is Canon getting ready to jump into the Medium Format Market? Let us know what you think in a comment below. 

[via Canon Rumors via Northlight Images]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Richard

    I accept that there is a market for medium format, but where are its users? I have not seen one in use in many users.

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  2. coby

    how do you get cannon medium format and affordable in the same sentence, it will have to be more then any off the 1D line so that puts it at at least $10k

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    • Mike

      Which would be an affordable medium format system. Do you know how much a Hasselblad or Phase One costs?

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    • Sinh

      Judging by how they price their C cameras, I bet it’ll be right there with the other MF alternatives.

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  3. Aaron Grubb

    wow. if it’s true, it would mean a whole new line of lenses, too. I don’t know if they really want to take on that challenge or not.

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    • Mike

      Not if they buy an existing system or share a mount. They they can just start developing new lenses while having a selection to start with.

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  4. Ihab Mokayed

    Oh that would be great if this comes true, it’s about time that Canon get into the medium format!

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  5. Tom Bove

    I hope so, as long as I can use my lenses!

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    • Ryan

      You probably wouldn’t want to even if it did support the Canon lens mount via adapter. Image quality would suffer a lot and you would lose a lot of the sensor area due to the crop factor.

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  6. Pat Harris

    Like Jacob, I’d like to be able to afford to get into medium format!

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  7. Jacob delaRosa

    Bring it. I’d love to see an “affordable” medium format digital camera. Though I have seen the Pentax 645 going for $7,000 used recently…

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