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Gear & Apps

Canon’s Humorous Printer Campaign + $400 Printer For $50 (Limited)

By Kishore Sawh on August 11th 2015


The general camera market is mostly still polarized into two distinct families – Nikon or Canon. When we think of things that Nikon is better at than Canon, we tend to think of, you know, little things like taking pictures, and Canon tends to be better at marketing. Ok, I’m taking the mick, except that Canon really IS quite good at marketing. It’s something they’ve reminded us of over and over again through the years, and again recently with their humorous ‘Never Again’ ad campaign. This ad was designed to remind you of the value of a printed image and thus inspire you to do so – with, of course, their PIXMA line of printers.


The concept of printing what you shoot has been largely lost within a digital age, and that’s not necessarily a good thing. Aside from the somewhat esoteric process that was developing, printing your images used to just be what you did. You shot, and you printed. Not printing your images could mean at some point they vanish in some silicon wasteland of a hard drive that corrupts, and, as the campaign shows in each of the short spots, printing can save your bacon in more scenarios than you may have thought of, but dread finding yourself in.

[REWIND: You Should Be Calibrating Your Printer & SilverFast Is A Great Option]


From a child who comes across some compromising images of his parents, to an employee who inadvertently hands over a tablet with that receives the worst spring break photos at the worst time, the shorts are worth a watch. Furthermore, the PIXMA printers are actually very good printers that are typically devoid of the troubles of jamming and so forth found with many. Right now you can get a PIXMA Pro-100 Wireless Professional Photo Printer for $50. That’s right, just $50 after rebate, and you’ll have a pro-level Canon photo printer that typically costs $400. Here’s how:

    1. If you don’t already have one, sign up for a B&H account.
    2. Click on the Pro-100 to send it to your cart. (click here)
    3. From within your cart, enter the following promo code to get a $100 discount and 50 sheets of paper: PSWBH15
    4. Finally, fill out rebate for which you will receive a further $250 discount on your printer, bringing your final cost to just $50
    5. Print, enjoy your photos & avoid embarrassing moments.
      *see information about the PIXMA Pro-100 below videos.

PIXMA Pro-100 Specs:


4800 x 2400 dpi
Print 8 x 10″ in 51 Seconds
Wi-Fi, Ethernet, AirPrint, PictBridge
Print Sizes up to 13 x 19″
8 Ink Cartridges Including 3 Monochrome
CD, DVD, Blu-ray Printing
Print Studio Pro for Photoshop, DPP

True Monochrome Prints
The 3 monochrome inks which are part of the 8-ink ChromaLife 100+ system consist of Black, Gray, and Light Gray. These inks deliver enhanced, deep black density to raise your level of professional print quality when creating the dramatic expression of grayscale photography

Optimum Analysis & Mixture Of Color
The Optimum Image Generating (OIG) System utilizes two major technologies that were first introduced in the PIXMA PRO-1. The first is a sophisticated mixing balance of inks determined from numerous ink combinations and advanced analysis. During this analysis, the OIG System carefully calculates the best results for each print mode and paper type used while looking at various image factors including color reproduction, tonal gradations, black density, low graininess, glossiness, anti-bronzing and anti-metamerism. These critical ink balancing principles are derived from Canon’s expertise in imaging technology, as well as the familiar colors of life that people see and remember on a daily basis. The second is the balancing of color reproduction, tonal gradations, and uniform glossiness. The genius and power of the OIG System is truly showcased when your image is printed, exhibited and is seen exactly as you envisioned it

Pro Printing
The powerful Print Studio Pro plug-in software provides professional photographers effective printing solutions and can directly hand-over image data. Print Studio Pro is compatible with Digital Photo Professional (ver. 2.1 or later), Adobe Photoshop CS, Photoshop Elements, and Photoshop Lightroom

Get yours for $50 here. They will likely sell out within a day or two.

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Joseph Prusa

    The landfills are going to be full of printers because you can buy a new printer for less than you can buy a refill of ink.

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  2. Louise Canton

    I can’t find anywhere to enter the promo code at checkout, am I missing something? Thanks

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  3. Anthony Benussi

    Does anyone know if this deal is still available? Please! I need! Want! Has to have!

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  4. Greg Geis

    I have a really dumb question: What is your workflow for a photo printer? I know it comes with large sheets. Do you use some program to lay out enough prints in the sizes you want to fill the page? Do you cut the paper first into the sizes you want?

    What do you use to cut photos? Those samurai blade grids we had in school?

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    • Tom Bogan

      Photo papers come in many different types and sizes. It is more economical to set up your print job in light room or PS on the largest media you have and cut apart with the gingsu knife. Saves printer time and handling as I hand the cutting to an assistant, or to the client.

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  5. Gary Robinson

    I’ve had one of these printers for about a year now and it’s consistently produced high quality prints with absolutely no jams or misfeeds. I’ve been keeping book on print jobs, and ink cost is currently running at 1.2 cents per square inch.

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  6. Tom Bogan

    I have the Canon Pixma Pro9000 Mark II, and now this pro 100. $50 for a wireless / network wide format printer is not a bad price. Replacement ink set takes the $100, but this would have to be done anyway. So the actual running setup price will be $150. I paid more for an all-in-one just month ago.

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  7. Jamie Oliver

    LOL. Saw this on the TV the other day and it got my attention. In this Noisy world, I think they’ve done a great job at crafting this ad campaign :)

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  8. Graham Curran

    Morgan Computers in the UK will give you a free second-hand printer – you just need to buy some ink from them because printer consumables is where the real money is made.

    I bought a Samsung duplex, network, colour laser-printer which was on offer at £230 and came with a £100 cash-back from Samsung. As the replacement toner cartridges would cost me £225 I bought another printer (also with cashback).

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  9. Lester Terry

    Can’t beat $50.00

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  10. Brandon Dewey

    Great ads, the first 2 are the funniest.

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  11. Lauchlan Toal

    Dumb question, but when a printer’s listed as being 4800×2400 dpi, could it actually print an 11.5 megapixel photo on 1 square inch, or is the dpi in printer specs different from the dpi of actually printing (like 300 dpi for a good photo)?

    In any case, great price on the printer, and a fun ad. Thanks for sharing these!

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    • Barry Cunningham

      No. DPI in printer specs is different.
      It’s the number of ink dots in one of the 8 ink colors.
      There are typically 300 or 360 pixels per inch on the printed output.
      Each pixel contains an array of ink dots of the 8 colors dithered together to render one of the 16,000,000+ colors you were expecting.

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    • Lauchlan Toal

      Thanks Barry! Good to know – printing’s a part of the photography process which I really need to learn more about, and the specs are a pretty important part of that. I appreciate your clarification of the dpi, cheers!

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  12. David Blanchard

    Cute videos.

    I have a Pro-100. Nice piece of work and makes great prints.

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  13. Christopher Hobson

    Great deal, however looks like not available for us international folk!

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