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Gear Rumors

Canon & Fujifilm to Team Up In Mirrorless Market?

By Anthony Thurston on May 23rd 2014

Sometimes you hear things, and you just go “Whaaaaaat?” Today, I had one of those moments when I saw this rumor. According to a report over on Canon Rumors, they have received reports that Canon and Fujifilm may have a partnerhsip in the works for the mirrorless market.


Now, before anyone gets too excited, this rumor deserves some major salt application. But still, the possibilities here are really exciting. According to the CR report, things for Fujifilm would stay largely the same, but Canon would start making lenses compatible with the X-series, and EF-M lenses would gain compatibility with the X-Series (presumably through an adapter).

If true, I feel like this is a good move from Canon. They have been reluctant to go all in with their mirrorless line of cameras and if you aren’t going to do something right then why do it at all?

[REWIND: Canon Profits Down 90%]

Fujifilm would be the clear winner here if this turns out to be true. One of the biggest complaints that I hear about the Fuji system is the lack of a robust lens ecosystem. If Canon were to join the C-Series ecosystem, that would almost instantly get rid of that problem and give Fuji the ammo it needs to take on Sony and Panasonic in the mirrorless realm.

What are your thoughts on this? Would you like to see this partnership happen or would you prefer that Canon get mirrorless “right” on their own? Leave a comment below and let’s discuss.

[via Canon Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. David Longstreath

    You all need to stop dreaming up crap like this and go makes some images instead,

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  2. Johnny M

    This one makes no sense. As has been pointed out, one of Fuji’s strengths is their lineup of lenses. Sure, they’re missing lenses on the telephoto end of the spectrum, but they’ll be coming before long according to their roadmap. Besides, I wouldn’t trade Fuji glass for Canon anyhow. Canon glass isn’t bad, but Fuji glass is great.

    The only thing that makes sense here is if Canon took a Fuji system and put their name on it much like Fuji did with with the S1 and S2. Time will tell but I’m not holding my breath on this one.

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  3. Turbofrog

    For what it’s worth, EF-M lenses will never be able to work with on a Fuji X camera, unless the adapter requires replacing the adapter on the camera (or has optics in it to maintain infinity focus).

    The flange focal distance on the EF-M is 18mm, and X-mount is 17.7mm. So you have 0.3mm to fit two sets of bayonets and electric contacts. Not happening.

    That may cast the rest of the rumour in some doubt…

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  4. Clint

    One of the biggest complaints about Fuji is the lens ecosystem?? Really?? Maybe 2 years ago but the lens ecosystem is currently what differentiates Fuji. In a short period of time they have released at least 14 lenses if you include the 2 from Zeiss.

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    • Stan Rogers

      … and the only current lenses longer than the 60mm macro are slow variable-aperture zooms. There are decent lenses for the rangefinder crowd, but the system no longer begins and ends with the X-Pro 1 or the street-shooting crowd.

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  5. stan

    RE: “One of the biggest complaints that I hear about the Fuji system is the lack of a robust lens ecosystem.”
    I think the opposite is true. One of biggest advantage of FujiX are wonderful own Fuji lenses, there is no ???? that they are highly appreciated among FujiX owners, but also by others which think about jumping to FujiX because its high quality lenses.

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    • Stan Rogers

      (A completely different Stan.)

      A “robust ecosystem” is not about the quality of available lenses, but the quantity and range. I can’t recall there ever being a “stinker” with the Fujinon name on it; in the darkroom and large-format worlds, that name was traditionally found on some of the best lenses available from anyone at any price. But especially with the SLR-styled X-T1, a camera that could otherwise easily play all of the same games that APS-C DSLRs play, the range of available lenses is rather limited at the moment.

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  6. Bokeh Monk

    This WILL NEVER HAPPEN! Firstly, Fujifilm & Nikon have had a long standing partnership ( I sometime think it’s even some of the past Nikon engineers designing Fuji’s X-series ). Secondly, why do Fuji need Canon? If they needed a sensor perhaps, but they don’t – all they need is to fill out the lenses in the line-up and for that they REALLY DON’T NEED Canon !!!

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    • Anthony Thurston

      I agree that it is really out there, but still, really interesting to think about…

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    • EJ

      I disagree, I could definitely see a Fuji L lens being a chart topper in the mirrorless market

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