When is Canon Entering the MF Market? Canon MF System Update
All of the buzz surrounding the new PhaseOne and Hasselblad 50mp CMOS MF sensors has drudged up more questions regarding Canon’s rumored entry into the Medium Format (MF) market.
In case you are not aware, it has been rumored for the last year or so that Canon could possibly be looking to join the MF market by releasing its own MF system, complete with cameras and lenses. It has been said that the reason behind this is that Canon needs new revenue streams with the shrinking revenue of the small compact and consumer DSLR markets.
[REWIND: PhaseOne announces new 50mp CMOS MF Back]
According to the latest buzz from the rumor mill, not much has changed in Canon’s quest to join the MF market, but that there will be no MF related announcements this year. It is said that Canon is happy with taking its time to release its MF system, and that currently the hold up is related to the resources to engineer, design, and produce the larger lenses required by a MF system.
It is also hinted that while there is a hold up in regards to lenses, there is no hold up with regards to the cameras. Canon is said to be testing several MF cameras, but that they will not be announcing any cameras without a full lens system announced along with it.
(Not a real canon MF back image, Mock image for illustrative purposes only)
This makes sense to me. The problem with several camera systems out there right now is a lack of pro level lenses. Releasing a new camera is great, but if the lens selection for these cameras are limited, then that can severely limit sales. It seems that Canon realizes this and is making sure not to jump the gun and release too soon.
[Product Highlight: Learn To Shoot Natural Light Portraits Like A Pro]
What are your thoughts on this? Is Canon’s entrance into the MF realm something that interests you? Let us know in a comment below.
[via Canon Watch]