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Current Events

Canon 35mm F/1.4L II Announcement Leaked, Air Apple Watch App, & A Sad Day at Kodak

By Anthony Thurston on July 20th 2015

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors and announcements.

Canon 35mm f/1.4L II Announcement Date & Pricing Leaked


Last week we talked about the possibility – or should I say, likelihood – of the current Canon 35mm f/1.4L being replaced in the next 2-3 months. Today, those rumors got some more teeth, as an announcement date and pricing leaked online.

We still don’t have any information on the optics or specific specs of the lens, but we are told that it is expected to be announced on or around August 14th and should retail for a price of $1699. This would, of course, make it $400 more than the current Canon 35mm f/1.4L and pretty much double the price of the very high performing Sigma 35mm.

If the optics are up to spec and the image quality beats the Sigma by a healthy margin, I could see Canon shooters buying this lens, but if it is even just as good or close to the Sigma, I can’t see this lens doing well with a price like that. The Sigma just performs too well, and is much more affordable.

What do you think?

Apple Watch Viewfinder App For New Olympus ‘Air’ Camera

While I may not personally understand these Sony and Olympus ‘lens cameras’, the fact is that many out there do like them for certain uses, and today, that got a lot easier for them if they own an Apple Watch.

Apparently, a new app called ‘AirRecipe’ allows you to use your Apple Watch as a viewfinder and controller for your Olympus Air camera. This could make for some very discrete photo ops; the lens camera would be hidden somewhere, and you would not be doing anything anymore suspicious than looking at your watch.

Pretty cool if you ask me.

Kodak Destroys Iconic 92yr Old Film Factory


Now, let’s give a moment of silence for the film era, and more specifically Kodak, which had the unfortunate role of inventing its own demise. Yesterday, Kodak destroyed its 92-year-old film factory, Building 53, at its massive Eastman Business Park.

The building for years had been a hub for Kodak, producing the acetate film base needed to produce Kodak films, but as the demand for Film decreased, the factory saw less work. There is now a much smaller building at the complex producing acetate, making this building unneeded.

Spectators gathered to watch the building come down, as you can see here via Youtube.

A sad day for film lovers everywhere…

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Amanda Jehle

    So, my next lens will definitely be a Sigma. I’m either going with the 35mm or the 18-35mm. I’m having trouble deciding. :)

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    • Alexander Europa

      Amanda, the Sigma 35 Art is an unbelievable lens. I knew I wanted a 35mm prime and drove 3 hours to the nearest camera store that had both the Canon and Sigma versions. Literally 2 photos side by side showed me that the Sigma is not just better priced, but is a better lens overall.

      I haven’t used the 18-35 because I have the 16-35 II, but I have no doubt that it is also an amazing lens at a great price. I definitely recommend finding a store in your area and trying it out, you will not be disappointed.

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  2. Anders Madsen

    I think the expected price for the Canon 35 mm is pretty much on par with how Canon usually are pricing their pro-level gear: If you buy within the first year of availability you can expect to pay a 20-30% premium. Once the first year has passed, pricing drops to a more reasonable level and it does not move much except for the occasional promotion or seasonal sales.

    If memory serves, they did the same with the 70-200 f/2.8 IS Mark II, 24-70 (both f/2.8 and f/4 models) as well as the primes with IS – they were all a lot more expensive right after the introduction but have since fallen to much more reasonable levels (perhaps with the exception of the 70-200).

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    • adam sanford

      Anders, planned reductions do occur like you said, but it also depends on how *well they initially price* these lenses. Canon has comically overshot on some lenses in the last few years:

      * 24-70 f/4L IS for $1499
      * The non-L 24/28/35 IS lenses for ~ $800

      When Canon gets that wrong, prices have plummeted not by design but b/c of low demand at that asking price. Those two line items are now $999 and ~$500, respectively. That’s not an premium being taken away — both are pretty serious course corrections.

      Other lenses were appropriately priced at launch and they held price well — the 16-35 f/4L IS for $1100 is a good example, as is the wonderful 24-70 f/2.8L II, which is slowly bubbling down in price in the manner Canon was likely gunning for.

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    • Anders Madsen

      Adam, seems that pricing in the U.S. initially was even more crazy than here – perhaps because we see most products a bit later on the shelves than you so the introductory price was adjusted based on experience from other markets.

      However, you’re right – Canon definitely made some huge mistakes with their pricing, and they must have been hurt by the ones you mentioned since they’re aimed at the enthusiast segment – and I’ll bet that they are much more price sensitive than the pro-segment who sees equipment as an investment.

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  3. Pye

    That Canon 35mm better be freaking awesome for that price.

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  4. Tom Marvel

    A bucolic suburban side street……..

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    • adam sanford

      …that Kodak likely built in the salad days. I worked with some prior Kodak employees who spoke of the amazing neighborhoods they built around the plants in Rochester, NY.

      They built affordable houses, schools, infrastructure, etc. for the employees and were the classic example of a massive US company completely taking care of its people. GE, Boeing and other titans did the same.

      Many folks would argue those days are over — not as a knock on current US companies so much as a reality check that people shouldn’t hitch their entire future to one company and the decisions that a few boardroom execs make.

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  5. Richard Olender

    Video was about 4 minutes longer than need be

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  6. Peter Nord

    You can almost smell the dust while watching.

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