The Brigham Young University Photo department has been doing some really fun shoots for their athletic team posters this year. Check out this fantastic behind-the-scenes video about how they created these dynamic images for the Gymnastics team posters at the swimming pool, of all places, where there would be plenty of warm water available.

Dave Broberg, BYU’s graphic designer for the athletic department, was actually the one who came up with the idea for this shoot. This is a great example of how important collaborations between designers, art directors and photographers can be. I love seeing a creative vision come to life.

Why use water for Gymnastics team posters? The idea was to use the water and lighting in front of a totally black background to highlight the movements of the athletes. Brilliant. Check out the final images and posters below.

BYU-Gyumnastics-poster

BYU-Gyumnastics-posterBYU-Gyumnastics-posterBYU-Gymnastics-Poster_1 BYU-Gyumnastics-posterThe images are being used as posters to promote the Gymnastics team and their schedule for this year. They will also be used as bus wraps and billboards.

You can read all about the lighting set up used by the BYU Photo team on their website. This playful and out of the box approach has got me thinking about other ways water could be used in an unconventional way during a photo shoot. How would you use it?

CREDITS : Photographs by BYU Photo have been used with permission for SLR Lounge. Do not copy, modify or re-post this article or images without express permission from SLR Lounge and the artist.