Business Is Slow | Tips For Getting It Back Up To Speed
Inquires for Business Have Come to a Halt…
That’s a scary thought, isn’t it? Client inquiries have stopped coming your way, and you don’t have a single job on the books for the foreseeable future. It’s so bad you go and test the contact form on your website to make sure it still works!
Welcome to being a full-time photographer. It’s going to happen. I’ve been through it, and if it’s not happened to you yet, it will. Just give it some time. We all hit points where work is slow, you start questioning your sanity, and more importantly, your business model.
Don’t stress (too much); I’m here to offer up some suggestions for getting through that bump in the road.
1. Look at Yourself in the Mirror
Let’s be real for a moment – you might not be getting inquires or business for that matter, because of you. Yes, you. You need to put your pride to the side for a moment and take a look at what you are doing to generate inquires and business for yourself. Are you honestly doing everything in your power to get your work in front of people who will pay you? My guess is that you are not.
One thing I suggest doing everyday is making it a goal to do one thing that will help you get your photography in front of people who will pay you for it. This can be working your tail off to blog that last wedding you did, even though you hate to blog. It could be cold calling local wedding planners and offering to meet with them to show them what you can offer their clients. It could be making some great flyers and just pounding the pavement.
You need to make sure you are always relevant and that your work is being seen by people who want to pay for it. There is no surefire way to make this happen, but if you’re just sitting around hoping you get an email or call from a potential client, and not doing anything to generate those emails or calls, chances are it’s not going to happen.
As I always say, no one on the bench gets noticed, but even the weakest player on the field is being seen by everyone. That weak player might have not been noticed by anyone yet, but they have a better chance of being noticed because they are on the field grinding away and not sitting on the bench. What’s this means for you: even if you’re struggling, being on the field in front of people is going to get you noticed more then if you are sitting on the bench waiting for your chance to shine.
2. It’s Ok To Ask For Help
There is no shame in asking for some feedback from a business coach or fellow photographer. Sometimes, we cannot see the weak areas of our business without the help of someone else. Don’t fear asking for help, most of the time you will get valuable feedback that can help you and your business continue to grow and keep new clients coming.
3. Run a Sale
Running a sale is a great way to generate income and broaden your client base. If you like to shoot family portraits like me, it’s so easy to use social media to run a flash sale.
For example: You need to make $1,000 to make ends meet at the end of the month. Run a sale that could potentially help you generate that much needed income. Maybe it’s not even a sale; maybe you include a product that is usually an a la carte option. When running a flash sale, you need to provide something of value, just saying that family sessions are 10% off this month will not attract that many people. If you include something of value, let’s say a gallery wrap and showing what its value normally is, will give potential clients a sense of the value they are getting for booking your special. This will bring you the income you need, and hopefully create some new clients to spread the good word about you and your business.
4. Offer Your Services for Free
“I don’t work for free Chris, oh hell no, I’m only clicking the shutter if I get paid.” Oh really, so that’s how you feel, funny you didn’t feel that way a few years ago when no one knew who you were!
When shooting for free, you need to make it a calculated effort.
For example: You really, really, want to get into shooting food photography to generate income in the off season. Why not find a small local restaurant that could use some great images of their food for their website, or marketing? Offer to shoot for free, this will help you build up a portfolio and also give your local restaurant images to use. You can then use those images and new relationship with that business owner as a way to market yourself in your local area and beyond.
That’s just an example that comes to mind, but there are so many different ways to get out there and in front of people. Just be sure that anything you do for free is going to possibly lead to paying work in the long run.
4. Create Work For You
So many photographers I speak with only seem to focus on creating work that clients want or need. If business is slow, it’s a great time to create work that you have been dreaming about or wanting to try. Don’t stop with just creating the work and posting it on social media or your website, blog the heck out of it.
Blog the whole process, why you’re creating this work, the challenges, and the people you’re working with to create your personal work. Share those blog posts on social media and start to get people into you, the project, and your work as a whole.
5. Stay Positive
Let’s face it, being a photographer is tough nowadays. There is so much competition, and so many people entering the field thanks to digital cameras. You need to know that slow times are going to happen and stay positive. If you go to negative town, you will not get out of it. It’s too easy to quit. Staying strong and navigating a rough patch is hard, but it’s essential to you and your business in the long run. Keep your chin up; if you’re doing all you can for marketing, creating great work, and building new relationships, things will turn around. It might take awhile, but things will get better for those willing to work hard to make them turn around.
I’ve been through some rough patches, and I’m sure I will be through some more in the future. As hard as it was to keep my chin up and keep working, I always found a way to turn things around. Truth is: sometimes it’s not you at all, it’s just the current market. Things will turn around; I swear they will, just never give up on yourself, no matter how rough the waters get.