WEDDING SEASON SALE! 30% Off Training Systems!

Your content will be up shortly. Please allow up to 5 seconds

Bowens Announces A New Range Of Flash Heads To Get Excited About | Generation X

By Kishore Sawh on October 9th 2016

British manufacturer, Bowens, has recently announced a new range of flashes called Generation X. This new offering from Bowens (distributed in the US by Manfrotto) is an entirely re-envisioned line whose most notable newcomer is a portable variant using an in-body rechargeable battery.

The new system will make its American debut at PhotoPlus in New York later in the month, and as SLR Lounge will be there, we’ll be sure to get some face time with it. Be that as it may, we do know a bit about the new line right now, and what we’re seeing is Bowens’ attempt to offer the discerning photographer compelling options for on location shooting with the XMT, and an even richer experience for those shooting in-studio with the XMS.


David Hollingsworth, Bowens Marketing Manager, said,

Generation X is just the first step in relaunching Bowens to the imaging world. These barrier-breaking new products combine state-of-the-art technology and cutting-edge design and are the result of many months of very intense market research and product development. They will be the vanguard of our plans for ongoing and regular new unit roll-outs in coming months and years.

There are 4 heads to the new system, only one of which is the on-the-go model XMT 500. All of the new heads are able to synch high-speed flash up to 1/8000 of a second, and the new XMSR remote for the system allows that maximum to be achieved using whatever brand of camera you’ve got, and TTL with Canon, Nikon, and Sony, all with which you’ll be getting 9-stops of control (1/1 to 1/256).


[REWIND: Wedding Workshop | Photographing The Bride: Introduction To Photographing The Bride]

The XMT will have a minimum flash duration of 1/10309sec and recycle times as quick as 0.01 seconds according to the literature, and you should get up to 500 shots per charge, and go from empty to charged in 4 hours.

The XMS on the other hand, ups performance even more. They will be available in 500W, 750W, and 1000Ws variants, and Bowens is saying they have a flash to flash consistency of ±30°K/0.53% (Kelvin). And price? Here:

XMT 500 $1,799.99
XMS 500 $1,099.99
XMS 750 $1,299.99
XMS 1000 $1,499.99
XMSR Trigger $ 289.99

Check them out more closely on Bowen’s site.

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

Please or register to post a comment.

  1. Stephen Jennings

    What’s with the old guard of the lighting industry? $1799 for 500ws location kit.. There are sooo many other options out there now, why do they think they can release the same old same old and throw an extra thousand on the price tag? This, this isn’t even revolutionary, hell it doesn’t even compete with some of the cheaper brands. It looks like they coppied Godox’s transmiter as well (cough cough .. Broncolor ..) but took 20m of the range and added $250 to the price. smh.. I don’t normally like to complain about prices, but wtf. Calling this groundbreaking, revolutionary, or special in any way is about as dumb as Broncolor releasing their siros line without a HSS capable transmitter (and then using Godox.. ya know, without ttl and adding $60 to the price tag…… see a trend?)

    | |
  2. Quentin Decaillet

    I heard they are based on the Godox designs. Look at the specs of the Witstro and compare them to the XMS500… they have quite a few things in common or almost similar. I wonder how they would compare in the real world, because the price is not near the same!

    | |
    • Joseph Kwan

      Totally agree, ever since Godox came out with the QT system and their remote power control, I see less and less incentive to go with expensive brands such as profoto or elinchrom. The only brand I would considerpayig big bucks for is broncolor and the only reason why they have an advantage over these Chinese brands is due to their color temperature correction function and TT’s about it.

      | |
    • Kishore Sawh

      Quentin, hi there, and good to have you on. I was just having this discussion with a colleague the other day, because the similarities are hard to ignore, especially in the face of–as you said–such a variance in cost. Is the cost benefit worthwhile? A test is likely in order…

      | |