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Gear & Apps

Blackmagic 4K Camera Now Shipping, Price Drops $1000

By Anthony Thurston on February 10th 2014

The Blackmagic Production Camera 4K has been delayed quite a while now, and many have been growing impatient with the wait. But, luckily for them (and us) the camera is now shipping and people who have preordered should be getting the camera sometime soon.

blackmagic_pc4k

In addition to that, there is also some more great news. Blackmagic has slashed the price of the camera by $1,005 in an effort to make the camera “more accessible” to the indie filmmakers out there. The total cost now of the Blackmagic 4K camera is only $2995, making it at this moment one of the more attractive options for 4K video production.

[REWIND: Panasonic Announces New GH4 with Impressive New 4K Video Shooting]

Of course, we all know the real reason that Blackmagic dropped the price. Panasonic’s GH4 was just announced this week, and that camera has been promised to be under the $2,000 mark. I think that Blackmagic saw the writing on the wall and realized that the GH4 would kill the Production Camera 4K (PC 4K) if the PC 4K was priced too far ahead of it. That and after so many delays with the camera, I think they know it’s not worth $4,000 anymore.

What are your thoughts on the price drop on the PC 4K? Do you think that the GH4 or the PC 4K is a more attractive option to indie filmmakers? Share your thoughts in a comment below to join the discussion.

[via NoFilmSchool]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  3. Michael Kovach

    I feel the GH4 will be the camera for the masses. The camera will be less expensive, cheaper lenses, lighter weight and longer battery operation. Standard DSLR gear will work with the form factor. The BM PC will require more professional battery solution, expensive media, rigs, heavier tripods, glidecams. The cost of entry will be much higher. I would like a Black Magic, but I know the other support equipment will be added expense. For, me I would choose the GH4

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  4. Nick Mercer

    The Blackmagic Production Camera 4K does have a larger sensor and natively supports EF lenses. My vote for the Blackmagic honestly..

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