There isn’t exactly a manual that comes with Facebook. You have a ton of options and tools, from targeting your audience to choosing between an update and uploading a photo. From my experience growing the fan pages of SLR Lounge and Lin and Jirsa, I’ve found a few best practices for posting news, articles, photographs and other updates. This article is about these best practices and will NOT cover growing Facebook Fan Pages. We’ll save that for another article.
Here are some of the things I’ve learned about the best Facebook posting practices.
1) Post during the Best Times for Facebook Posts
You can always count on people with desk jobs checking Facebook at work. First off, you have to know your audience. If you’re entire audience is in the same time zone, post between 10am and 4pm in that time zone. If your audience is all over the US, pick some time between 9am Pacific (12pm Eastern) and 3pm (6pm Eastern). If your audience is international, target one primary set of time zones, but don’t completely neglect the others.
2) Post Images Instead of Status Updates
The web is becoming more and more visual. Status updates simply don’t receive as much real estate on the news feed and don’t prompt fans to click on the post as well as images do. It goes without saying that you should use an attractive, interesting image for a higher click rate.
3) Include Questions In Your Facebook Posts
Post questions and consider fill in the blank sentences. Posts with questions encourage interaction and responses, and you can always count on people’s urge to express their opinion to fuel your Facebook activity.
Rewind: Don’t Purchase Facebook Fans!
4) Link Back to Your Website
Know your goals. Our Facebook pages exists as part of the marketing efforts of our businesses. The end goal is for them to click back to your site. That’s where your clients find more information about your services, buy your products, or click on advertisements. Even one-off memes, random thoughts, quotes and interesting finds should include a link back to your site.
5) Tag Other Relevant People and Businesses
Tagging puts the networking in the term “Social Networking.” Not only do you show up on the radar of whomever you tagged, but they are likely to share your post with their network.
6) Keep Your Facebook Posts Short
As mentioned, we’re getting more and more visual on the web. Few will get through a paragraph of text so one or Two sentences should be enough.
7) Other Considerations
Use Targeting – Using the targeting feature can help you target your audience based on location, gender, age, and more. This may come in handy if you think your post is best suited for a specific demographic.
Avoid Over Posting – Realize that not every Facebook user has thousand of friends. For those with only a few, you may be cluttering up their feed. Consider limiting your posts to a few times a day and spaced apart a couple hours.
Avoid Auto Posting – Yes there are applications and services that allow you to automatically publish your article to Facebook, Twitter, etc, it’s best to avoid this and have full control over what you say, the image used, etc of the Facebook post.