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Bentley Motors Uses iPhone 6 & iPhone 6+ To Shoot Short Film [A BTS Look]

By Hanssie on May 16th 2015

Bentley Motors is synonymous with timeless style, luxury, and affluence. Their cars are still regarded around here in Newport Beach, where every other car is a Porsche, BMW or Mercedes, as a status symbol of the uber-wealthy.

Like Bentley, in terms of the classic and sleek design, Apple also strives to capture that timeless style and elegance in their products. So to highlight the new technology in their updated Mulsanne, Bentley Motors teamed up with filmmaker Austin Reza and Apple to shoot the following short film, Intelligent Design.

Each new Bentley Mulsanne has a dual working station in the back seat, equipped with integrated iPads (because people who own Bentleys don’t actually drive them, they sit in the backseat making multi-million dollar deals while their drivers fight the LA traffic. Duh.) To market this new feature, the team used this new technology to create the film. They shot the first Intelligent Design film on the iPhone 5, and the new film on the iPhones 6 and 6+. Then they assembled the footage with the iPads located in the backseat of the Bentley.

iphone-bentley-2

Other gear in their rig included, the Movi 5 in run-and-gun situations, the Beastgrip Pro when the phone was mounted to a tripod, attachable lenses and filters and an anamorphic lens by Moondog Labs. Using two apps, Filmic Pro and a new, not yet in stores app called Filmakr, they created the beautiful short film that you can see below.

Watch “Intelligent Details: The Bespoke Driving Jacket”

The behind the scenes film leaves us with this final thought,

While technology and cameras are important in producing images, moving pictures are about capturing moments.

Watch “Intelligent Details: Behind The Scenes”

[Via ISO1200]

About

Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at www.hanssie.com and www.fittedmagazine.com. Follow her on Instagram. Email her at:
[email protected]

Q&A Discussions

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  1. Dave Haynie

    When you look at all the trouble you go through to shoot on an iPhone, have this suspicion that it’s only done for some weird kind of bragging rights. I mean, unless you’re a film/video geek, knowing the camera isn’t that much of a thing. Sure, those of us who shoot video on a DSLR or mirrorless like to hear about others doing that at a higher level. And maybe it was of general interest really early one, like when they shot that episode of “House” (2010 season finale) on the 5DmkII. But does anyone recall the second network TV show shot entirely on the 5DmkII (was there one… it’s usually employed as a B camera, for action or background plates, etc).

    But when you shoot a film on an iPhone, EVERYONE knows it was shot on an iPhone. The filmmakers won’t let you forget it for a second.

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  2. Paul Empson

    as we all know… the camera is the very least you need to shoot a photo / video… without vision, creativity & skill… it will just be point & shoot… add to it a hefty budget, experienced creatives and high quality kit.. and you can see why even having a budget & technically limited bit of kit: the iPhone… quality can still be created.

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    • Max C

      The camera & lens are the most important gear, without them, there would no video or photos. That is just common sense and should not be debated. An Iphone can only shoot good video with optimal lighting. My A7s don’t need optimal lighting to capture great video as most full frame cameras. There is a reason they call it and Iphone instead of an Icamera.

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  3. Paddy McDougall

    I have seen this before and it’s an excellent video however it is abit disingenuous. Shot on an iphone 6? Yes and about £20k of rigs and assorted lighting, 6-7 crew, producer, editor etc etc. I would be more blown away if if had just been shot on 1 iphone 6, using natural light and 1 rig.

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    • Chuck Eggen

      I agree. Not impressed. $10k of support gear and assistants with professional processing, no kidding it’s good.

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    • John Cavan

      I think you’re both missing the point… The ability of a device to deliver the result is less dependent on the device than it is on the rest of the systems around it. That’s what this video shows and, if you’re paying attention, then it probably should tell you that as a photographer, the camera body is amongst the least important elements of your shoot.

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    • Paddy McDougall

      @john why do you shoot with D800 not an iphone, as your are stating that the camera is the least important elements when you shoot? :p

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  4. Tom Bollinger

    any idea where to find more info on “vis grip pro”?

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  5. Brandon Dewey

    interesting, good video!

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