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News & Insight

Behind the Scenes | See How Pros Like Michael Grecco Tackle Large Commercial Ad Campaigns

By Jules Ebe on March 22nd 2013

Check out this Behind the Scenes video of Michael Grecco and his team as they collaborate with Creative Director Jeff Griffith for this high end product photo shoot for Men’s Health Magazine and Proctor & Gamble.

To shoot dramatic and conceptual portraits, I create moments to capture with my lens that unlock the hidden story of our innermost being to reveal the drama, comedy, and irony of who we really are. ~ Michael Grecco

You can see how Grecco stays true to his artistic view during this project. I also love to see how this small creative army of photographers, assistants, directors, MUAH, and stunt crew (yes – I said stunt crew) pull off this 6-page feature. Locations include the Brooklyn Bridge, a NYC rooftop, a glass filled art gallery, a professional boxing ring, and a steamy loft bathroom. Not your typical grooming product layout.

Proctor & Gamble Product Photo Shoot for Men’s Health Magazine by Photographer Michael Grecco

To check out more of his commercial work at

Until Next Time . . .

Stay Inspired ~ Jules

[via ISO 1200 Magazine]


is a Southern California based Conceptual Artist and Photographer. Her work has been featured in several print publications and selections can be seen in local gallery exhibitions. Connect with her on Facebook and Google+.

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  1. Joseph Prusa

    Thanks for posting

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