Veteran celebrity portrait photographer Mark Harrison has begun adding a new dimension to his photo shoots. He calls these short clips Augmented Reality films. He has begun doing them as an additional marketing and promotion tool for magazines to make that still image ‘come to life.’
“The idea was the moment after the cover photography is completed, they drop back into character.” ~ Mark Harrison
My favorite version thus far is his recent cover shoot for The Times Magazine with actors Matt Smith and Jenna-Louise Coleman from the television series Doctor Who. My inner geek is very, very happy.
Behind the Scenes with The Times Magazine & Doctor Who
video by Johnny Howorth
Doctor Who | Augmented Reality film by Mark Harrison
Filmed using a Canon 5D Mark III during the last 45-minutes of the cover shoot.
This is great example of how adding creative video to your workflow can add another feature for your clients.
Final cover of The Times Magazine
Video: Mark Harrison
Post production: Eight Ten/Seed Animation
Stylist: Jane Taylor-Hayhurst
Until Next Time . . .
Stay Inspired ~ Jules
[via ISO 1200]