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News & Insight

Behind the Art of Photographing Hilariously Scared People

By fotosiamo on October 27th 2012

Who says that you can’t have fun with scaring people out of their minds and capturing the hilarity on camera? WIRED Magazine recently caught up with Niagara Falls, Canada-based Nightmares Fear Factory’s marketing director Vee Popat to talk about just what gets people so scared that even grown men and women are photographed clinging to one another.

(Pictured Below: NOT Post-Production Pye)

Not Pye

Nightmares Fear Factory

Nightmares Fear Factory

Although Popat would not divulge to WIRED on what the Fear Factory’s guests are seeing, he did say that there is a spot in the haunted factory where something happens to the guests that also triggers a Nikon D80 and a flash.

All it took was this simple set up and the power of social media to make these photos go viral and drive hundreds of thousands of people to the Nightmares Fear Factory to see just what the heck is going on.

Founded three decades ago, Nightmares is located in Niagara Falls, Canada, and housed in a building that used to be a coffin factory. According to legend, the building is haunted by the spirit of the former factory owner who was killed when he was crushed under a pile of falling coffins…

The idea for the photos was inspired by photos of people yelling as they ride rollercoasters. Popat says the owner used to actually sit in the haunted house and take the photos himself…

Just like amusement parks, attendees at Nightmares can purchase their photos after they’ve recovered from the excitement and the “best of” photos circulate on monitors in the lobby.

You can read the rest of the article on

You can also see more of the awesome photos at Nightmare Fear Factory’s highly popular Flickr page.

Here are some more of the gems that you will see. Happy Halloween!!

Nightmares Fear Factory

Nightmares Fear Factory

Nightmares Fear Factory

Nightmares Fear Factory

Nightmares Fear Factory

Nightmares Fear Factory

Nightmares Fear Factory

Thanks to PetaPixel for the link!


Joe is a rising fashion and commercial photographer based in Los Angeles, CA. He blends creativity and edge with a strong style of lighting and emotion in his photographs. Be sure to check out his work at and connect with him on Google Plus and on Facebook

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    • Houdini03

      It’s at Nightmares Fear Factory in Niagara Falls. It basically makes the people walking past think that a car is going to hit them. Lights flashing and the car rushing towards them.

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