Get 6 Months of ShootQ Free With Any Workshop Purchase!

Your content will be up shortly. Please allow up to 5 seconds
News & Insight

Behind the Scenes of the 2014 Super Bowl Commericals

By Hanssie on February 1st 2014

This Sunday, much of America will be sitting in front of televisions, eating fattening appetizers and drinking beers. It’s become a tradition that rivals most major holidays, bringing people together to celebrate America’s favorite sport, football.

[REWIND: Lions, Eagles, and Snow – A Photographer’s Toughest Challenge]

Being a college football fan, the Super Bowl means to me an excuse to cheat on the diet and not fast forward commercials. Companies have spent upwards of $4 million dollars on a 30 second spot to air during the game. Seems like that money could be wisely spent elsewhere, but that’s an article for another day. For today, we will just bask in the past time that brings entertainment and delight to the masses once a year in February. This year numerous companies leaked their commercials early as well as given the public access to the behind the scenes footage from a some of them, allowing us access to see some of the drool worthy gear. We’d thought it’d be fun to show you a handful of them.

Before we get to the ads, though, let’s look at one piece of gear that you don’t see every day. It was seen at the NFL’s Media Day event and looks to be some sort of headpiece, camera-majig (that’s not the official name).


Source: Seattle Seahawks

One of my favorite commercials this year, of course, because was marketed to middle aged women, such as myself, involves cute puppies, horses and good looking people.  I probably won’t remember the brand as with most of these ads, but the adorable puppy will stay with me for a while. #BestBuds

Budweiser’s Super Bowl XLVIII Commercial — “Puppy Love”

Here is the BTS for “Puppy Love:”

Jaguar 2014 Big Game Commercial | British Villains ‘Rendezvous’ | Jaguar USA

“Have you ever noticed that in Hollywood movies, all the villians are played by Brits?” says Sir Ben Kingsley, an iconic Hollywood villain. Joined by other villains Tom Hiddleston and Mark Strong and directed by Oscar-winner Tom Hooper, this commercial is classy, sleek, and big budget –just like the car they’re advertising. #GoodtobeBad

BTS of Jaguar’s British Villians ‘Rendezvous:’

Coke’s Super Bowl 2014 Commercial, “Going All The Way”

Little Adrian takes his team’s advice to “go all the way” a little far, through the city of Pittsburgh and ending up in Lambeau Field to make the touchdown. Green Bay isn’t even in the Super Bowl this year, but they will be there in spirit thanks to Coca-Cola.

BTS of Coke’s “Going All the Way:”

The final commercial is a commercial and a behind the scenes video all in one. It stars (or “almost stars”) Anna Kendrick for a commercial Newcastle almost made. It shows no cool gear, but with hilariously adorable Anna as the star, who needs gear?

Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made

If you’re not a football fan, between the commercials you can catch up on your latest photography news and tutorials here at SLR Lounge. A few things you could check out on in our school:

Enjoy your weekend!

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

Please or register to post a comment.

  1. Chuck Eggen

    That helmut/head rig cam is awesome! I want one…

    | |