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Battle Of The Bridge: Sony Responds to Panasonic FZ1000 With RX10 Price Drop

By Anthony Thurston on July 3rd 2014

We were all wondering how Sony would react to the Panasonic FZ1000, which is basically an RX10 with a longer lens and 4K video recording. Well, their reaction has been swift and is great news for anyone who was thinking about an RX10.


Sony has dropped the price on the RX10 by $300, to $998, which essentially puts it at the same price as the FZ1000 (~$100). This is turning out to be a nice little battle over the bridge camera market.

I loved the RX10 when I tried it out. The video was superb and the stills were great. The only real problem that I had with it was with the AF on fast moving subjects. The FZ1000 looks like a camera that does all the same things right, and maybe even a little more. It should be interesting to see how this whole battle all shakes out.

Regardless, a $300 price drop shows that Sony means business. For anyone interested you can find the new $998 pricing over on B&H here.


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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. fotosiamo

    Plus, the Sony RX10 has a constant f/2.8 maximum aperture from its entire range of 24mm to 200mm (that’s 35mm equivalent, too)

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  2. fotosiamo

    We used the Sony RX10 exclusively to film our Youtube tech channel and so far the comments for the videos have been praising the video quality and production. I highly recommend the Sony RX10 because of its full-sensor readout for video and versatile focal length range. It’s fantastic!

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  3. Servando Miramontes

    Sony makes CAMERAS?!!!

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  4. Kishore Sawh

    I can’t help but think this is a great photographic solution for so many people. It’s just so surprisingly pleasing to use, and capable, the RX10. nice savings indeed.

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