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Aspiring Fashion Photographers | How To Get Your Work Featured

By Brittany Smith on July 17th 2017

Arguably one of the most anticipated and exciting hurdles in a fashion photographer’s journey is that of tackling the first fashion editorial. It is exciting, nerve-wracking, intimidating, and many other emotions. So many questions come to mind, like where do I even start?

A great place to start is by doing the homework and by studying the imagery in the mainstream magazines such as W, Harper’s Bazaar, and Vogue. It’s like the idea of trickle down economics; these magazines typically influence the work that makes it into the smaller outlets. The research involved may seem a little menial at times, but it is often laced with a lot of inspiration along the way.

From online features to actual print publications, there are several different avenues available to get your work published via online submission.

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Online Magazines

Many online magazines have a mood-board or a theme listed on their submission page for the upcoming editorial calendar. Because of the timeline, the fashion requirements are at least one season ahead. A minimum of six different looks are typically required with varying crops. While it is not standard practice to receive a free download of the issue, the majority of these magazines will email individual tear sheets to the featured artists.

Print Magazines

The parameters are very much in line with online magazines, the difference being these coveted issues are printed and a physical copy is available for purchase. There is still something oh so special about seeing your work in print.

Webitorials

A ‘webitorial’, in short, stands for “web editorial”. The quality of work is of the same standard as those editorials that make it into the independent magazines and often receive the same amount of social media buzz.

The submission requirements tend to be more lax than their magazine counterparts. Webitorials are a great resource for photographers to get creative sans the confines of a specific theme.

LUCY’S Summer Print issue is out! 128 pages of creative and stunning editorials ? ___ Link to READ/Order PRINT: www.lucysmagazine.com ___ model lini kennedy @linik2 @ select model management @selectmodelmgmt photography fabiana delcanton @fabianadel make up kerry white @_makeupbykerry hair chelsea huntley @chelsea_huntley styling natalie holbourns @natalieholbourns top Stella Nova @stellanova_dk corsage/necklace Asos @asos ___ @summerannelee @samanthapleet @andrewdefrancesco @katclements @rubi_jones @carolinemelinger ___ #Photography #instagood #followme #instafashion #inspiration #instafashion #pretty #beauty #beautiful #print #lucysmag #LucysMagazine #art #model #models #style #magazine #Photo #MAKEUP #makeupaddict #makeupartist #lips #instafashion #instacool #eyemakeup #sexy #instagram #redlips #summer #cover

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All three of these offer an integrated opportunity of getting work out there as a fashion photographer.

When in the planning stages of an editorial, make sure to read the submission guidelines carefully and plan accordingly. Submission guidelines provide ample guidance as to how many different looks are needed as well as the various crop requirements.

Below are a few examples of various reputable publications that have been around for a while to check out for inspiration. The submission link is either at the top menu or bottom footer of the webpage.

These are but a handful of what is out there. A simple Google search will yield a large number of results, with new resources being created frequently.

Research is a fantastic starting point and proves to be advantageous when first dreaming up a huge undertaking such as this. Make sure to seek out a lot of different magazines to get a feel of what the workload will be, and most importantly, to see where your style of photography is a good fit. Now is when the fun begins!

Brittany is a fashion and beauty photographer who works between NYC, Montana and LA. She photographs the way she has always wanted to feel and believes in the power of raw simplicity. When not behind a camera she can usually be found at a local coffeeshop, teaching fitness classes at the YMCA, or baking something fabulous in the kitchen.
Instagram: @brittanysmithphoto

4 Comments

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  1. Alex Petrenko

    Seems like work for exposure, isn’t it?

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    • Brittany Smith

      Very much so, yes. For a lot of aspiring fashion photographers, the work is already on our own dime. This is a way to get that hard work out there. 

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    • Alex Petrenko

      Then what is, in your opinion, the most efficient from the business point of view channel from the listed above? 

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    • Brittany Smith

      From a business standpoint, these three listed are all efficient means. Webitorials are gaining ground in popularity quickly. And with print sales drying up, online magazines as a medium are picking up speed. 

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