Violence and neglect against children causes more than 3,500 annual deaths in developed nations. In these cases, almost 80 percent of the perpetrators are parents or caretakers. So how do you reach the child abuse victim if they are likely standing right next to their abuser?
The ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a print campaign taking advantage of the process of lenticular printing that can send a message to battered children that their abusers will not see, even if they’re walking side by side.
“ONLY FOR CHILDREN” Campaign
Lenticular printing is a process that utilizes lenticular lenses to create two different photos on the same surface using molded screens, often made of plastic. It allows a separate image to be seen based the angle it is viewed from. It is the same technology that is used to create 3D prints and some high-definition televisions. You have likely seen lenticular printing like this placed on the cover of a movie DVD or that toy ruler in your kid’s pen box.
In response to the International Day on Prevention of Child Abuse on November 19th, ANAR produced an outdoor poster that gives two different messages based on height. Anyone over 4’5” will see the photograph of a child without bruises with the message “Sometimes, child abuse is only visible to the child suffering it.”
When the poster is seen by someone below the height of 4’5” – say the average height of a child under he age of 10 years old – the photograph is a visceral image of a battered and bruised boy with the message “If somebody hurts you, phone us and we’ll help you” and the organization’s 116 111 European help line.
ANAR Foundation counts only on few resources to raise awareness of their phone number to condemn child abuse – and this time, they have turned to photography and an innovative printing technology to accomplish their goal.
Until Next Time . . .
[via DIY Photography]