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Anti-Abuse Ad Uses Lenticular Printing to Secretly Show Help Number to Kids

By Jules Ebe on May 5th 2013

Violence and neglect against children causes more than 3,500 annual deaths in developed nations. In these cases, almost 80 percent of the perpetrators are parents or caretakers. So how do you reach the child abuse victim if they are likely standing right next to their abuser?

The ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a print campaign taking advantage of the process of lenticular printing that can send a message to battered children that their abusers will not see, even if they’re walking side by side.

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“ONLY FOR CHILDREN” Campaign

Lenticular printing is a process that utilizes lenticular lenses to create two different photos on the same surface using molded screens, often made of plastic. It allows a separate image to be seen based the angle it is viewed from. It is the same technology that is used to create 3D prints and some high-definition televisions. You have likely seen lenticular printing like this placed on the cover of a movie DVD or that toy ruler in your kid’s pen box.

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In response to the International Day on Prevention of Child Abuse on November 19th, ANAR produced an outdoor poster that gives two different messages based on height. Anyone over 4’5” will see the photograph of a child without bruises with the message “Sometimes, child abuse is only visible to the child suffering it.”

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When the poster is seen by someone below the height of 4’5” – say the average height of a child under he age of 10 years old – the photograph is a visceral image of a battered and bruised boy with the message “If somebody hurts you, phone us and we’ll help you” and the organization’s 116 111 European help line.

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ANAR Foundation counts only on few resources to raise awareness of their phone number to condemn child abuse – and this time, they have turned to photography and an innovative printing technology to accomplish their goal.

Until Next Time . . .

~ Jules

[via DIY Photography]

About

is a Southern California based Conceptual Artist and Photographer. Her work has been featured in several print publications and selections can be seen in local gallery exhibitions. Connect with her on Facebook and Google+.

7 Comments

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  2. Shavonne

    I hope any abusive parent reading this feels deep shame for what they’re putting their child through… but wait, psychopaths don’t feel remorse. I wish ads like that were run everywhere, including ads that explain what “abuse” really is. Most people think hitting a child is okay. It’s not. Ever. In any situation.

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  3. Andrew Sible

    There is no logical reason to share this, it only makes it less effective. period.

    Take this post down, please. It might be your mistake that causes a child molester or abusive controlling parent to watch out for adverts like this, and then the kids have that much less chance of being saved.

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  4. Nic

    Now adults know there’s a secret message………………….. great

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  5. Sarah

    Brilliant!

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  6. Patryk Molczan

    Thank You. This is powerful

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  7. n0sfreak

    Absolutely brilliant!!!!

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